Explore the rich food culture of Noto on a private guided tour of Noto Shokusai Market, a lively seaside market in Nanao known for fresh seafood, local produce, regional delicacies, and restaurants serving the flavours of the Noto Peninsula. Meet your local English-speaking guide in front of the giant charcoal grill monument at the market entrance, then begin with an introduction to the area, the market, and the food traditions that make Noto one of Ishikawa’s most distinctive culinary regions. As you walk through the market, your guide will introduce seasonal seafood and local specialities connected to Nanao Bay and the surrounding Noto region, including snow crab, yellowtail, blackthroat seaperch, monkfish, fermented pufferfish roe, fish sauce known as ishiru, Noto salt, processed seafood products, local vegetables, and other regional ingredients. Rather than simply browsing the market on your own, you will gain cultural context behind the products, how they are used in local cooking, and why Noto’s coastal food culture has developed such a strong identity. After the guided market walk, enjoy food and drinks inside Noto Shokusai Market with ¥3,000 included per person. You may choose a seafood bowl, try dishes at one restaurant, or enjoy a casual tasting-style experience across multiple shops within the included amount. If your food and drink total exceeds ¥3,000, you can simply pay the difference on site. This private tour is ideal for travellers who want an easy, local, food-focused experience in Nanao without needing to navigate the market alone.