The Messi Experience in Dubai is an immersive, multi-sensory journey that celebrates the legendary career of Lionel Messi. Located at Dubai Festival City Mall, this 2,500 square metre exhibition takes visitors through nine themed zones, utilising cutting-edge technology such as holograms, projection mapping, and augmented reality.

Highlights of the experience include:

• Interactive Storytelling: Visitors can trace Messi's journey from his humble beginnings in Rosario, Argentina, to his rise as a global icon, reliving iconic moments of his career, including his World Cup victory.

• Recreations: Explore a meticulously recreated version of Messi's childhood bedroom and even experience an intimate locker room conversation with him through augmented reality.

• Football Challenges: Test your skills with interactive football games like “Quizzball,” “Precision,” and “Tiki Taka,” designed to simulate elements of Messi's training and playing style.

• Virtual Interactions: Take an AI/VR-powered selfie with a virtual Messi and interact with a digital version of him.

• Exclusive Content: The exhibition features exclusive memorabilia and behind-the-scenes insights into Messi's life.

• Fan Zones: Dedicated areas for fans, alongside food and drink outlets and an official merchandise store offering exclusive collectibles.

The Messi Experience is designed for fans of all ages and offers a unique opportunity to delve into the world of one of football's greatest players, combining entertainment, technology, and a deep dive into his personal and professional milestones.