What to do in Martina Franca

Activities, attractions and tours

A historic square with a central open area surrounded by buildings with arched windows and balconies.
A historic building with arched doorways and a courtyard.
A narrow cobblestone street flanked by white buildings with stone roofs, a bell tower, and a signboard.
A stone building with conical roofs and a stone wall.
Ancient stone ruins with a conical structure surrounded by olive trees and dry grass.

Things to do

Alberobello

Alberobello and Matera Bus Tour, from Bari

Rp1.119.354
per adult
Alberobello and Matera Bus Tour, from Bari
Mozzarella & Farm Life Experience Near Ostuni

Mozzarella & Farm Life Experience Near Ostuni

Rp1.016.118
per adult
Mozzarella & Farm Life Experience Near Ostuni
Alberobello

Tour di Alberobello & Guida a Matera, from bari

Rp1.524.177
per adult
Tour di Alberobello & Guida a Matera, from bari
Alberobello: 2-Hour Guided Trulli Tour

Alberobello: 2-Hour Guided Trulli Tour

Rp915.835
per adult
Alberobello: 2-Hour Guided Trulli Tour
Authentic Alberobello: guided walk among the trulli

Authentic Alberobello: guided walk among the trulli

Rp594.226
per adult
Authentic Alberobello: guided walk among the trulli
Expert Guided Visit & Tasting, Alberobello

Alberobello: Guided Tour with Food Tasting

Rp712.316
per adult
Alberobello: Guided Tour with Food Tasting
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano

Rp305.278
per adult
Guided tour of Parco Lama D'Antico-Grotta di S. Lorenzo in Fasano
See all activities in Martina Franca
  • find price illustration

    Explore activities

    Explore thousands of experiences from activities and attractions to day tours and transfer.
  • calendar shield illustration

    Book with ease

    Skip the line- book tickets online in minutes to top attractions with free cancellation on many activities.
  • trophy illustration

    Treat yourself

    Members save % or more when you book activities.

Most fun & popular experiences in Martina Franca

Tours & day trips

See all 192 activities
Alberobello and Matera Bus Tour, from Bari

Alberobello and Matera Bus Tour, from Bari

Activity duration is 10 hours
8.8 out of 10 with 215 reviews
Free cancellation available
Price is Rp1.103.759 per adult
Alberobello and Matera Bus Tour, from BariOpens in new tab

Adventure & outdoor

See all 35 activities
Tour Ebike Trulli Alberobello e Locorotondo

Tour Ebike Trulli Alberobello e Locorotondo

Activity duration is 3 hours and 30 minutes
9.8 out of 10 with 24 reviews
Free cancellation available
Price is Rp1.565.331 per adult
Tour Ebike Trulli Alberobello e LocorotondoOpens in new tab

Classes & workshops

See all 31 activities
Puglia: Mozzarella Experience at an Apulian Farm

Puglia: Mozzarella Experience at an Apulian Farm

Activity duration is 1 hour and 30 minutes
9.6 out of 10 with 42 reviews
Free cancellation available
Price is Rp1.003.417 per adult
Puglia: Mozzarella Experience at an Apulian FarmOpens in new tab

Spa & wellness

See all 5 activities
Ostuni: Forest swimming in the Ciuchino Birichino Forest

Ostuni: Forest swimming in the Ciuchino Birichino Forest

Activity duration is 2 hours
Free cancellation available
Price is Rp1.003.417 per adult*
Ostuni: Forest swimming in the Ciuchino Birichino ForestOpens in new tab

What to do in Martina Franca

Stay near popular Martina Franca attractions

Basilica di San Martino

9.2/10 (13 reviews)
This Baroque masterpiece features intricate Rococo façades and a high-relief of Saint Martin sharing his cloak. Visit in morning light to appreciate the marble altars and Domenico Carella's Last Supper painting.
See properties

Where to stay in Martina Franca

Find the best Martina Franca areas for the activities you enjoy most.

Centro Storico

While visiting Centro Storico, you might make a stop by sights like Basilica di San Martino and Ducal Palace.

Day trip destinations from Martina Franca

A historic fortification by a river with a sunset in the background.

Taranto

A densely packed urban area with white buildings and a prominent historical building with domes in the background.

Ostuni

A narrow street with white buildings, a tree with white flowers, and stone-roofed houses.

Alberobello

A narrow cobblestone street flanked by white buildings with colorful hanging flowers and potted plants.

Mottola

A narrow alley with white walls, hanging flower baskets, and potted plants.

Locorotondo

Frequently asked questions

Is Martina Franca worth visiting?
From shopping to history and outdoor pursuits, there are many great things to do in Martina Franca. Be sure to enjoy the area's mix of cool sights, culture and local charm.
How do I spend a day in Martina Franca?
Zoosafari and Ducal Palace are two awesome places to kick-start your holiday adventures. Be sure to check out the dining and retail options in Martina Franca while you're in town too.
What is the top tourist attraction in Martina Franca?
You can't leave without visiting Zoosafari, rated the top tourist attraction in Martina Franca.
Is three days enough to stay in Martina Franca?
Three days in Martina Franca is more than enough to visit the city's leading attractions. Many travellers book for three days on average. Ducal Palace, Morelli Palace and Bishop's Palace are top-rated sights. Want to discover more? Hang around a while longer to visit nearby hotspots like Polignano a Mare.
What are some activities to do in Martina Franca with kids?
Deciding what to do in Martina Franca with kids has never been easier. Whether you have toddlers or teenagers, there are plenty of family-friendly tours and activities to keep them happy here.
What to do in Martina Franca for adults?
Whether you're an avid foodie, culture enthusiast or fan of Mother Nature, there are loads of things to do in Martina Franca for adults including Enoteca Semeraro and Damati.
Are there free things to do in Martina Franca?
One of the best ways to discover free things to do in Martina Franca is to speak with a local tour guide. You'll get insider advice on hip neighbourhoods, parks and other highlights you can visit without opening your wallet. Basilica di San Martino is one place that doesn't have an admission fee.