The hotel is run by the shop owner of the souvenir shop on G/F (?). The reception is not always attended, but you can always look for the shop keepers for any matter with your stay. The staff are very friendly. They even offer discount in the shop for their hotel guests.
The room is unexpectedly spacious and clean. We could see the shrine from our room's balcony. We could clearly hear the bell ring. The shrine is just a few minutes walk away. It's something good for us as pilgrims.
Upon the availability, they would allow late check-out for free.
With all these goodies, it was actually the cheapest deal available at the time of my booking! What more should I demand?