What to do in São Paulo

Activities, attractions and tours

Sao Paulo showing a city and cbd
Photo provided by Brazilian Tourism Board
Photo provided by Brazilian Tourism Board
Sao Paulo featuring modern architecture
Sao Paulo showing modern architecture and a skyscraper
Sao Paulo featuring central business district, a city and a high-rise building
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Most fun & popular experiences in São Paulo

Tours & day trips

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São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 23 reviews
Free cancellation available
Price is Rp1.327.616 per adult
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Food, drink & nightlife

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São Paulo Nightlife: Pub Crawl in the City that Never Sleeps

São Paulo Nightlife: Pub Crawl in the City that Never Sleeps

Activity duration is 4 hours
Free cancellation available
Price is Rp1.368.035 per adult*
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Adventure & outdoor

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Campos do Jordão The Brazilian Switzerland,Full Day Trip

Campos do Jordão The Brazilian Switzerland,Full Day Trip

Activity duration is 10 hours
Free cancellation available
Price is Rp4.979.400 per adult*
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Classes & workshops

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From São Paulo: Aparecida Cathedral Tour

From São Paulo: Aparecida Cathedral Tour

Activity duration is 10 hours
Free cancellation available
Price is Rp1.616.769 per adult
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Spa & wellness

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Body Massage - by Venus' Secret Spa - Sao Paulo

Body Massage - by Venus' Secret Spa - Sao Paulo

Activity duration is 1 hour
Free cancellation available
Price is Rp1.134.848 per adult
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What to do in São Paulo

Popular places to visit

Paulista Avenue featuring heritage architecture

Paulista Avenue

See the financial and cultural heart of one of South America’s busiest cities before unwinding in a bar full of local business people at the end of the day.

Paulista Avenue
Interlagos Race Track

Interlagos Race Track

Interlagos Race Track is one of the more well-known attractions to visit during your trip to São Paulo. Experience the art scene and museums in this culturally rich area.

Interlagos Race Track
Ibirapuera Park showing outdoor art and night scenes as well as an individual male

Ibirapuera Park

Take an evening stroll to see the city lights reflected in this park’s vast lakes or spend a day visiting the cultural sites located in the sprawling gardens.

Ibirapuera Park
São Paulo Expo

São Paulo Expo

During your trip, find out what's happening in São Paulo Expo, a top convention centre in São Paulo. Experience the art scene and museums in this culturally rich area.

São Paulo Expo
Morumbi Stadium

Morumbi Stadium

Catch an event at Morumbi Stadium during your trip to São Paulo. Attend a sporting event in this culturally rich area.

Morumbi Stadium
Rua 25 de Marco

Rua 25 de Marco

During your trip to São Paulo, you can browse for the perfect souvenirs at Rua 25 de Marco. Experience the area's theatre scene and museums.

Rua 25 de Marco
Oscar Freire Street

Oscar Freire Street

During your visit to São Paulo, you can enjoy retail therapy at Oscar Freire Street. Discover the area's theatre scene and spas.

Oscar Freire Street
São Paulo Zoo

São Paulo Zoo

See the exotic and native animals who live at São Paulo Zoo during your trip to São Paulo. Experience the art scene and museums in this culturally rich area.

São Paulo Zoo

Allianz Parque

Catch an event at Allianz Parque during your trip to São Paulo. While in this culturally rich area, find time to visit its shops.

Allianz Parque

Explore areas of São Paulo

Paulista Avenue showing a city and modern architecture

Jardins

4.5/5(8 area reviews)

Museums, shopping and cafes highlight some of the noteworthy features of Jardins. Make a stop by Paulista Avenue or Rua Augusta while you're exploring the neighbourhood.

Jardins
City Hall showing a city and street scenes

Itaim Bibi

4/5(2 area reviews)

Take time in Itaim Bibi to visit attractions like Parque do Povo and JK Iguatemi Shopping Mall. You might also appreciate the abundant dining options, and you can hop on the metro at Campo Belo Station to see more of the city.

Itaim Bibi
Ibirapuera Park showing outdoor art and night scenes as well as an individual male

Moema

Moema is well liked for its restaurants and live music. If you're hoping to get in some sightseeing, Shopping Ibirapuera and São Paulo Museum of Modern Art are top spots, and you can jump on the metro at Eucaliptos Subway Station or Moema Station to get around.

Moema
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Pinheiros

4.5/5(2 area reviews)

Pinheiros is a destination travellers like for its bars, and you might hop aboard the metro at Faria Lima Station or Pinheiros Metro Station to explore sights like Batman's Alley.

Pinheiros
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Vila Mariana

4.5/5(2 area reviews)

Vila Mariana is well liked for its museums and live music. If you're hoping to get in some sightseeing, Paulista Avenue and Shopping Metro Santa Cruz are top spots, and you can jump on the metro at Vila Mariana Station or Ana Rosa Station to get around.

Vila Mariana
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Morumbi

You'll enjoy the museums and live music in Morumbi. You might want to make time for a stop at Morumbi Stadium or Bandeirantes Palace.

Morumbi

Day trip destinations from São Paulo

Bank of Brazil Cultural Center which includes street scenes and heritage architecture as well as a large group of people

Sao Paulo

Barueri

Barueri

Osasco

Osasco

Santana de Parnaiba

Santana de Parnaiba

Photo by Pedro Santos

Ribeirao Pires

Frequently asked questions

Is São Paulo worth visiting?
São Paulo offers a unique blend of culture, local charm and attractions. Whether you're into nature, history or traditional cuisine, there are many things you'll enjoy here.
How do I spend a day in São Paulo?
Ibirapuera Park and São Paulo Zoo are two good places to begin your sightseeing adventures. Remember to check out the dining and retail options in São Paulo while you're here too.
What is the top tourist attraction in São Paulo?
Don't leave without visiting Ibirapuera Park, ranked the top tourist attraction in São Paulo.
Is three days enough to stay in São Paulo?
You can easily tick off top attractions like Ibirapuera Park, São Paulo Museum of Art and São Paulo Aquarium with a three-day trip to São Paulo. On average, most travellers plan three days here. There's plenty to discover nearby too, so stay a little longer and venture to Guarulhos.
Is São Paulo a walkable city?
It all depends on what you'd like to do and see in São Paulo. Several key attractions, including Ibirapuera Park and São Paulo Museum of Art, are accessible on foot. If you're up for a stroll through some of São Paulo's neighbourhoods, Jardim Paulista is 3 kilometers away from downtown, while Central Zone is 2 kilometers away from the city centre and also within walking distance.
What are some activities to do in São Paulo with kids?
Whether you're holidaying with hard-to-please teens or tiny adventurers, a fun-filled itinerary makes a big difference. Take a look at our ideas for what to do in São Paulo with kids.

What to do in São Paulo for adults?
Paulista Avenue and Expo Centre North are just a couple of the things to do in São Paulo. With plenty of activities available, there's something here for everyone to explore.
Are there free things to do in São Paulo?
One of the best ways to find free things to do in São Paulo is to chat to a local tour guide. You'll get insider recommendations on interesting neighbourhoods, parks and other hotspots you can visit without reaching into your pocket. Ibirapuera Park is one place that doesn't have an entrance fee.