What to do in São Paulo

Activities, attractions and tours

Sao Paulo showing a city and cbd
Photo provided by Brazilian Tourism Board
Photo provided by Brazilian Tourism Board
Sao Paulo featuring modern architecture
Sao Paulo showing modern architecture and a skyscraper
Sao Paulo featuring central business district, a city and a high-rise building
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Most fun & popular experiences in São Paulo

Tours & day trips

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São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 23 reviews
Free cancellation available
Price is Rp1.341.217 per adult
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Food, drink & nightlife

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São Paulo: Liberdade Street Food Tour

São Paulo: Liberdade Street Food Tour

Activity duration is 2 hours
Free cancellation available
Price is Rp942.307 per adult
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Adventure & outdoor

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São Paulo: Cantareira Natural Park Guided Rainforest Hike

São Paulo: Cantareira Natural Park Guided Rainforest Hike

Activity duration is 8 hours
10.0 out of 10 with 1 review
Free cancellation available
Price is Rp1.312.948 per adult
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Classes & workshops

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Sao Paulo FItness Pass

Sao Paulo FItness Pass

Activity duration is 2 hours
Free cancellation available
Price is Rp119.668 per adult
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Shopping & fashion

See all 6 activities
São Paulo: Main City Sights in 7 Hours – Shared Group Tour

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Activity duration is 6 hours and 18 minutes
9.8 out of 10 with 23 reviews
Free cancellation available
Price is Rp1.341.217 per adult
São Paulo: Main City Sights in 7 Hours – Shared Group TourOpens in new tab

What to do in São Paulo

Popular places to visit

Paulista Avenue featuring heritage architecture

Paulista Avenue

See the financial and cultural heart of one of South America’s busiest cities before unwinding in a bar full of local business people at the end of the day.

Paulista Avenue
Interlagos Race Track

Interlagos Race Track

Interlagos Race Track is one of the more well-known attractions to visit during your trip to São Paulo. Experience the art scene and museums in this culturally rich area.

Interlagos Race Track
São Paulo Expo

São Paulo Expo

Learn about the events happening in São Paulo Expo during your trip to São Paulo. Experience the art scene and museums in this culturally rich area.

São Paulo Expo
Ibirapuera Park showing outdoor art and night scenes as well as an individual male

Ibirapuera Park

Take an evening stroll to see the city lights reflected in this park’s vast lakes or spend a day visiting the cultural sites located in the sprawling gardens.

Ibirapuera Park
Rua 25 de Marco

Rua 25 de Marco

During your trip to São Paulo, you can browse for the perfect souvenirs at Rua 25 de Marco. Experience the area's theatre scene and museums.

Rua 25 de Marco
Morumbi Stadium

Morumbi Stadium

Catch an event at Morumbi Stadium during your trip to São Paulo. Attend a sporting event in this culturally rich area.

Morumbi Stadium
Oscar Freire Street

Oscar Freire Street

During your visit to São Paulo, you can enjoy retail therapy at Oscar Freire Street. Discover the area's theatre scene and spas.

Oscar Freire Street
São Paulo Zoo

São Paulo Zoo

See the exotic and native animals who live at São Paulo Zoo during your trip to São Paulo. Experience the art scene and museums in this culturally rich area.

São Paulo Zoo

Allianz Parque

Catch an event at Allianz Parque during your trip to São Paulo. While in this culturally rich area, find time to visit its shops.

Allianz Parque

Day trip destinations from São Paulo

Bank of Brazil Cultural Center which includes street scenes and heritage architecture as well as a large group of people

Sao Paulo

Barueri

Barueri

Osasco

Osasco

Santana de Parnaiba

Santana de Parnaiba

Photo by Pedro Santos

Ribeirao Pires

Frequently asked questions

Is São Paulo worth visiting?
São Paulo offers a unique blend of culture, local charm and attractions. Whether you're into nature, history or traditional cuisine, there are many things you'll enjoy here.
How do I spend a day in São Paulo?
Ibirapuera Park and São Paulo Zoo are two good places to begin your sightseeing adventures. Remember to check out the dining and retail options in São Paulo while you're here too.
What is the top tourist attraction in São Paulo?
Don't leave without visiting Ibirapuera Park, ranked the top tourist attraction in São Paulo.
Is three days enough to stay in São Paulo?
You can easily tick off top attractions like Ibirapuera Park, São Paulo Museum of Art and São Paulo Aquarium with a three-day trip to São Paulo. On average, most travellers plan three days here. There's plenty to discover nearby too, so stay a little longer and venture to Guarulhos.
Is São Paulo a walkable city?
It all depends on what you'd like to do and see in São Paulo. Several key attractions, including Ibirapuera Park and São Paulo Museum of Art, are accessible on foot. If you're up for a stroll through some of São Paulo's neighbourhoods, Jardim Paulista is 3 kilometers away from downtown, while Central Zone is 2 kilometers away from the city centre and also within walking distance.
What are some activities to do in São Paulo with kids?
Whether you're holidaying with hard-to-please teens or tiny adventurers, a fun-filled itinerary makes a big difference. Take a look at our ideas for what to do in São Paulo with kids.

What to do in São Paulo for adults?
Paulista Avenue and Expo Centre North are just a couple of the things to do in São Paulo. With plenty of activities available, there's something here for everyone to explore.
Are there free things to do in São Paulo?
One of the best ways to find free things to do in São Paulo is to chat to a local tour guide. You'll get insider recommendations on interesting neighbourhoods, parks and other hotspots you can visit without reaching into your pocket. Ibirapuera Park is one place that doesn't have an entrance fee.