Golden Tower Hotel & Spa

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Luxury
VIP Access
5.0 star property
9.6

Exceptional

Serene elegance in Florence's heart

Situated on a quiet side street, this traditional hotel offers a serene escape amidst Florence's vibrant attractions. Delight in sumptuous breakfasts, rejuvenating spa facilities, and personalised service that ensures an unforgettable stay.

Popular amenities

  • Hot tub
  • Spa
  • Free Wi-Fi
  • Air-conditioning
The current price is Rp11.652.114
Rp13.144.821 total
includes taxes & fees
4 Oct - 5 Oct

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Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Basic Single Room

A neatly made bed with a headboard, two bedside lamps, a nightstand, a chair, a small table with a lamp, a mirror, and a window with curtains.

Basic Single Room

  • 18 sq m
  • Sleeps 1
  • 1 Large Single Bed
  • Free wired internet

View all photos for Luxury Twin Room, 2 Single Beds

A hotel room with two beds, a wooden ceiling, a TV, a mirror, and a vase with flowers.

Luxury Twin Room, 2 Single Beds

9.6 out of 10
Exceptional
(4 reviews)
  • 30 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds
  • Free wired internet

View all photos for Junior Room, 1 Double Bed with Sofa bed

A bedroom with a bed, bedside table, lamp, wardrobe, and a TV.

Junior Room, 1 Double Bed with Sofa bed

10.0 out of 10
Exceptional
(2 reviews)
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Single Sofa Bed
  • Free wired internet

View all photos for Luxury Suite, 1 Double Bed (Jacuzzi)

A hotel room with a large bed, bedside lamps, a desk with a lamp, a chair, and a television.

Luxury Suite, 1 Double Bed (Jacuzzi)

10.0 out of 10
Exceptional
(4 reviews)
  • City view
  • 31 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Junior Suite, 2 Queen Beds

A hotel room with two beds, a desk, a chair, and a window with curtains.

Junior Suite, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 37 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free wired internet

View all photos for Luxury Suite, 1 Double Bed with Sofa bed (with Spa access)

A hotel room with a large bed, two bedside lamps, a wooden headboard, a small bench, and a door leading to another room.

Luxury Suite, 1 Double Bed with Sofa bed (with Spa access)

  • 49 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Large Single Sofa Bed
  • Free wired internet

View all photos for Deluxe Room (Tower Volta)

A hotel room with a large bed, two armchairs, a desk, and a mirror.

Deluxe Room (Tower Volta)

10.0 out of 10
Exceptional
(2 reviews)
  • 26 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds
  • Free wired internet

View all photos for Deluxe Room (Tower with Jacuzzi)

A hotel room with a bed, a desk with a lamp, a chair, and a staircase leading to another room.

Deluxe Room (Tower with Jacuzzi)

8.0 out of 10
Very good
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Deluxe Room (Tower Strozzi)

A hotel room with a large bed, a wooden headboard, a sofa, a lamp, and a painting on the wall.

Deluxe Room (Tower Strozzi)

  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Classic Room, 1 Double or 2 Single Beds

A hotel room with two beds, a desk, a chair, a TV, and a window with curtains.

Classic Room, 1 Double or 2 Single Beds

9.6 out of 10
Exceptional
(9 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed OR 2 Single Beds
  • Free wired internet

View all photos for Deluxe Room

A hotel room with a bed, two chairs, a desk, and a nightstand.

Deluxe Room

9.4 out of 10
Exceptional
(13 reviews)
  • 24 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Single Beds OR 1 Double Bed
  • Free wired internet

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About the area

Located in Historic Centre of Florence, a neighbourhood in Florence, Golden Tower Hotel & Spa is in a shopping district and near a train station. Basilica of Santa Maria Novella and Gallery of the Academy of Florence are cultural highlights, and some of the area's notable landmarks include Piazza della Signoria and Pitti Palace. Cathedral of Santa Maria del Fiore and Basilica of Santa Croce are two other places to visit that come recommended. Visit our Florence travel guide
Map
Piazza Strozzi 11r, Florence, FI, 50123

What's nearby

  • A historic stone bridge over a calm river, with colorful buildings on either side.
    Ponte Vecchio
    5 min walk - 0.5 km
  • A classical fountain with multiple statues, surrounded by historic buildings.
    Piazza della Signoria
    5 min walk - 0.5 km
  • A historic building with intricate architectural details and a prominent tower.
    Cathedral of Santa Maria del Fiore
    5 min walk - 0.5 km
  • A historic building with striped arches and a tall bell tower.
    Basilica of Santa Maria Novella
    6 min walk - 0.6 km
  • A grand, illuminated building with classical architecture, featuring tall columns and statues.
    Uffizi Gallery
    8 min walk - 0.7 km

Getting around

  • Unità Tram Stop
    8 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    10 min walk
  • Peretola Airport (FLR)
    25 min drive

Restaurants

  • GIACOSA
    3 min walk
  • The Old Stove
    2 min walk
  • The Rooster
    2 min walk
  • La Grotta Guelfa
    2 min walk
  • La Bussola
    1 min walk

About this property

Golden Tower Hotel & Spa

  • Luxury family-friendly hotel near Ponte Vecchio
  • Located close to Piazza della Signoria and Palazzo Vecchio, Golden Tower Hotel & Spa provides free continental breakfast, a coffee shop/cafe and dry cleaning/laundry services. Indulge in a facial, reflexology and a body scrub at the on-site spa. Stay connected with free in-room WiFi, and guests can find other amenities, such as a bar and a steam room.
  • You'll also enjoy the following perks during your stay:
    • Valet parking (surcharge), a round-trip airport shuttle (surcharge) and babysitting (surcharge)
    • Free newspapers, a front desk safe and a porter/bellboy
    • Tour/ticket information, massage treatment rooms and a TV in reception
    • Guest reviews say great things about the helpful staff and location
  • Room features
  • All guest rooms are individually furnished, and offer comforts, such as 24-hour room service and premium bedding, in addition to thoughtful touches, such as laptop-compatible safes and air conditioning.
  • More amenities include:
    • Hypo-allergenic bedding, Select Comfort beds and down duvets
    • Rainfall showers, designer toiletries and bidets
    • 40-inch LCD TVs with satellite channels
    • Childcare services, electric kettles and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transport

  • 24-hour return airport shuttle (surcharge)
  • Area shuttle (surcharge)
  • Valet parking on site (EUR 45 per night; includes in/out privileges)
  • Limited on-site valet parking

Food and drink

  • Free continental breakfast available daily 7:30 AM to 10:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • Snack bar/deli

Restaurants on site

  • Golden Bar

Things to do

  • Full-service spa
  • Hot tub
  • Sauna
  • Steam room
  • TV in common areas

Family friendly

  • In-room babysitting
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Full-service spa

  • 3 treatment rooms
  • Aromatherapy
  • Ayurvedic treatments
  • Body scrubs
  • Couples treatment rooms
  • Facials
  • Hot stone massages
  • Manicures/pedicures
  • Reflexology
  • Spa open daily
  • Sports massages
  • Swedish massages
  • Turkish bath

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Accessible airport shuttle
  • Braille/raised signage
  • Lift (90 centimetre wide door)
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible public bathroom
  • Wheelchair-accessible restaurant
  • Wheelchair-accessible spa
  • Wheelchairs on site

More

  • 1 building
  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Hypo-allergenic bedding
  • Premium bedding
  • Select Comfort mattress

Bathroom

  • Bidet
  • Designer toiletries
  • Dressing gowns
  • Hair dryer
  • Rainfall showerhead
  • Slippers
  • Towels provided

Entertainment

  • 40-inch LCD TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Connecting rooms available
  • Desk
  • Heating (climate-controlled)
  • Individual decor
  • Individual furnishings
  • Laptop-compatible safe
  • Phone
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Contactless check-in and check-out are available
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); to arrange pick-up, guests must contact the property 48 hours prior to arrival, using the contact information on the booking confirmation
Front desk staff will greet guests on arrival at the property
Guests driving to the property should contact this property in advance (e.g. directions)
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Renovations and closures

The property will be renovating from 24 August 2026 to 31 August 2026 (completion date subject to change). The following areas are affected:
  • Spa
During renovations, the hotel will make every effort to minimise noise and disturbance.

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Children up to the age of 6 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available.

Payment types at the property

American ExpressDiners ClubJCB InternationalMastercardVisa

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: EUR 100.00 per stay
  • A tax is imposed by the city: EUR 8.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Airport shuttle fee: EUR 90 per vehicle (one-way, maximum occupancy 2)
  • Valet parking fee: EUR 45 per night (in/out privileges)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector and a first aid kit
This property has outdoor spaces, such as balconies, patios and terraces, which may not be suitable for children; if you have any concerns, we recommend contacting the property prior to your arrival to confirm that they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
This property's beauty center (in the spa) is open from noon to 8 PM daily.
Property Registration Number IT048017A172UF2GVR

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Reservations are required for massage services and spa treatments; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
In accordance with national/local laws, air conditioning may be restricted to certain hours from 01 April to 30 September
Guests under 18 years old are not allowed in the hot tub
Guests under 18 years old are not allowed in the spa

Property class

This property has received its official star rating from the local rating authority.

Frequently asked questions

Is Golden Tower Hotel & Spa pet-friendly?

No, pets are not allowed at this property.

How much does it cost to stay at Golden Tower Hotel & Spa?

As of 22 Sep 2026, prices found for a 1-night stay for 2 adults at Golden Tower Hotel & Spa on 4 Oct 2026 start from Rp11.652.114, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

How much is parking at Golden Tower Hotel & Spa?

Valet parking is available for EUR 45 per night.

What time is check-in at Golden Tower Hotel & Spa?

Check-in start time: 3:00 PM; check-in end time: midnight.

What time is check-out at Golden Tower Hotel & Spa?

Checkout is at noon.

Does Golden Tower Hotel & Spa provide a shuttle to the airport?

Yes, there's an airport shuttle. A fee of EUR 90 per vehicle applies.

Where is Golden Tower Hotel & Spa located?

This family-friendly Florence hotel is located in a shopping district, within a 5-minute walk of Ponte Vecchio and Piazza della Signoria. Palazzo Vecchio and Uffizi Gallery are also within 10 minutes. Unità Tram Stop is 8 minutes by foot and Valfonda - Stazione Santa Maria Novella Tram Stop is 10 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Golden Tower Hotel & Spa Reviews

9.6

Exceptional

9.8

Cleanliness

9.6

Location

9.6

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 829 out of 1002 reviews
Rating 8 - Good. 137 out of 1002 reviews
Rating 6 - Okay. 26 out of 1002 reviews
Rating 4 - Poor. 6 out of 1002 reviews
Rating 2 - Terrible. 4 out of 1002 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent property and location!
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were amazing.
Stayed 4 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, beautiful interior, fantastic & friendly staff.
Stayed 5 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
From the moment I arrived the staff was friendly, informative and very helpful. They took the time to explain everything about the hotel and its amenities. The staff was very friendly and help to negotiate reservations and places to go in Florence. We started every day off with a complimentary breakfast. It is a wonderful place to to that is centrally located to everywhere. I recommend this hotel highly.
Stayed 2 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel so clean staff so friendly and helpful breakfast was delicious and the bar area is great.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Golden Tower Hotel is a classically old school luxury hotel with a great location and a wonderfully helpful staff. Intimate, personal and centrally located but just off the highly trafficked tourist paths, it contributed to our great experience of Florence. The breakfast was excellent, and cozy bar was a great place to relax, cool off, and learn a bit from the friendly staff about life in their amazing hometown.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Simple, but great breakfast; very friendly and helpful staff.
Stayed 2 nights in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic location close to all the major attractions and shops in the city, very little need for a taxi anywhere. Breakfast was fresh, good ingredients and good service. The classic Room was fine for a short break, would upgrade to a larger room if staying longer or if you like hanging out in your room. The amenities were good, Roberto Cavalli toiletries. The ac was a little underpowered for the room but in perspective it was nearly 40C and doesn’t usually get this hot for that long. Drinks at the bar were good and good value. The front desk staff were always cheerful and greeted us each time we entered and left, they organised taxis for us and were always happy to help. A good small boutique hotel in the heart of the city.
Stayed 4 nights in Aug 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel, the location was right in the center. Difficult to attend via car.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfectly located. Walk to everything. Beautiful boutique hotel. The staff was so helpful in every way. We will definitely return.
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location with easy walking to all Florence has to offer. Comfortable and updated room with a great breakfast and a very friendly and attentive staff.
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A lovely hotel with a brilliant spa, very attentive staff and a brilliant location in Florence. We had a great stay and were warmly welcomed by Amanda on check in and when checking out!
Stayed 6 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel and location. The staff were all without exception so friendly and helpful
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved our three-night stay at the Golden Tower Hotel which is located only few doors from the Palazzo Strozzi (which has a Mark Rothko exhibition until August) and in the middle of a high-end shopping district. The front desk was friendly and super accommodating with helping us with our travel to a nearby village and providing recommendations for Florence. Our room was very clean, with comfortable beds, and most importantly, quiet. The breakfast, which was included, was fabulous!
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Amazing location and top class staff.
Stayed 3 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
My experience was wonderful and the staff are super friendly and always ready to help.
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful hotel and room, amazing staff that goes well above and beyond, and terrific location.
Stayed 8 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
The staff gave a warm welcoming upon arrival! They were helpful, friendly, and provided excellent service during our stay. The hotel is in an excellent location between The Duomo and Ponte Vecchio. Hotel amenities were great and breakfasts were always fresh and delicious. Definitely will return!!
Stayed 5 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The breakfast was great and a lot of variety. The service of the hotel was wonderful in every aspect.
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful boutique hotel in a wonderful location. The staff was welcoming, helpful, and so friendly. Our room was beautiful and very clean. We enjoyed an amazing breakfast each morning with delicious pastries made by the pastry chef, fresh fruit, omelets, breads, meats, cheeses, yogurt, and so much more. After a full day, we enjoyed returning to the hotel for a glass of wine or a cup of coffee in the beautiful lobby area. We loved everything about this hotel!
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is absolutely fantastic and takes every box the staff especially Daniel are wonderful. It’s worth the money. Anybody with half a brain would love this hotel.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Golden Tower was a highlight of our trip to Florence. The room was very clean and comfortable. The staff was friendly and helpful. Breakfast was delicious with a good variety of food available. The hotel had a high end feel compared to some of the other hotels we’ve used in Florence. The location is perfect, located across the street from the unique Teatro Odeon bookshop. I will definitely choose Golden Tower again in the future.
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Room was perfect, bathroom fantastic and staff were perfect. Daniel on the bar was very friendly and added so much to my stay. Central location perfection for seeing the sights and access to bars. Great stay
Stayed 3 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel in a great location!
Stayed 2 nights in Apr 2024
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
AMAZING property and staff!!
Stayed 4 nights in May 2025