Heart of Lubbock Travel Guide
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Explore the campus of Texas Tech University during your trip to Lubbock. You can attend a sporting event while in the area.
University Medical Center
If University Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Lubbock.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
Top hotels in Heart of Lubbock
Overton Hotel and Conference Center
Greet location
Reviewed on 1 Apr 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Didn't stay for breakfast but parking was quick and easy
Reviewed on 1 Apr 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Everything about the stay was great . Only one negative thought came to mind - The shower pan Was very slick and I could have very easily fell down had I not had the quick reaction to slipping
Reviewed on 1 Apr 2026
MCM Eleganté Hotel & Suites
It was good
Reviewed on 1 Apr 2026
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Christina the manager was extremely welcoming, helpful and made our stay that much more enjoyable!
Reviewed on 1 Apr 2026
Cotton Court, by Valencia Hotel Collection
Fabulous!
Reviewed on 31 Mar 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Buddy Holly Center.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Buddy Holly Center, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Buddy Holly Statue and West Texas Walk of Fame.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Buddy Holly Center and Buddy Holly Statue and West Texas Walk of Fame are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Spectrum & OMNI Theater and Buddy Holly Statue and West Texas Walk of Fame.
