Florence Travel Guide

Tourist Guide

Florence showing heritage architecture and a garden
Florence
Florence featuring a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Renaissance Tower and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (748 reviews)
"Parking was our biggest concern. The hotel gas no dedicated parking and you were left to fend for yourself. Otherwise very convenient to restaurants and other areas of interest. We were lucky and found parking on the street close to the hotel but before we stay here again we will really have to weigh ..."

Reviewed on 15 Sept 2025

The Stricklin Hotel
Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is Rp4.744.224 per night from 6 Oct to 7 Oct
Rp4.744.224
Rp5.455.858 total
6 Oct - 7 Oct
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (733 reviews)
"Every one was super friendly and they made me feel like they were Happy to have us there. The whole staff were very polite. I highly recommend!!"

Reviewed on 11 Sept 2025

Renaissance Shoals Resort and Spa
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive, Florence, AL
The price is Rp1.108.080 per night from 18 Sept to 19 Sept
Rp1.108.080
Rp1.274.292 total
18 Sept - 19 Sept
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (840 reviews)
"Clean rooms"

Reviewed on 14 Sept 2025

Baymont by Wyndham Florence/Muscle Shoals
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
stayAPT Suites Madison-Greenbrier

stayAPT Suites Madison-Greenbrier

4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Popular attractions Wheeler National ...
9.4/10 Exceptional! (207 reviews)
Everyone doesn’t like dogs like that.
"Property condition was clean and neat but the rooms are way to pet friendly. My room smelled like a large dog, my floor was a little in one area maybe from dog urine, an I was itching like crazy. They should offer rooms that are pet-free due to allergies."

Reviewed on 13 Sept 2025

stayAPT Suites Madison-Greenbrier
stayAPT Suites Auburn

stayAPT Suites Auburn

3.5 out of 5
1656 South College Street, Auburn, AL
Stay at this 3.5-star aparthotel in Auburn. Enjoy free Wi-Fi, free parking and a 24-hour fitness centre. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (246 reviews)
"Excellent"

Reviewed on 28 Aug 2025

stayAPT Suites Auburn
stayAPT Suites Montgomery

stayAPT Suites Montgomery

2.5 out of 5
5000 Woodmere Blvd, Montgomery, AL
Stay at this business-friendly aparthotel in Montgomery. Enjoy free Wi-Fi, free parking and a fitness centre. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (210 reviews)
"Love the stay My husband and I use this spot to get away from kids. The communication is awesome and the staff is incredible. The air in our unit went out they moved us to another room promptly. We love this place we will definitely be back"

Reviewed on 14 Sept 2025

stayAPT Suites Montgomery
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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