Florence Travel Guide

Tourist Guide

Florence showing heritage architecture and a garden
Florence
Florence featuring a house
Florence which includes a house
Frank Lloyd Wright Rosenbaum House showing a house and interior views

Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Centre for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colourful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Shoals Conference Center and Wilson Lake are top sights worth seeing.

East Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St Florence AL
Stay at this business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean rooms in ...
8.8/10 Excellent! (800 reviews)
I love this hotel. It is convenient to a load of eateries. The rooms give the feel of a studio apartment with exposed brick and beams. The staff was very nice and helpful as well.

Reviewed on 1 Dec 2025

The Stricklin Hotel
Baymont by Wyndham Florence/Muscle Shoals

Baymont by Wyndham Florence/Muscle Shoals

2.5 out of 5
115 Ana Drive Florence AL
The price is Rp1.126.845 per night from 19 Dec to 20 Dec
Rp1.126.845
Rp1.295.871 total
19 Dec - 20 Dec
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the property condition ...
7.2/10 Good! (892 reviews)
Clean and everyone was nice

Reviewed on 2 Dec 2025

Baymont by Wyndham Florence/Muscle Shoals
Comfort Suites Florence Shoals Area

Comfort Suites Florence Shoals Area

2.5 out of 5
140 Matthew Paul Ct Florence AL
The price is Rp1.674.742 per night from 4 Jan to 5 Jan
Rp1.674.742
Rp1.925.953 total
4 Jan - 5 Jan 2026
includes taxes & fees
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff and the clean rooms ...
8.8/10 Excellent! (755 reviews)
I enjoyed my one night there for a UNA graduation. Beds were comfy (I have a sensitive back), staff was kind, breakfast was delich (except for the eggs), and check in was quick. Surrounded by stores and restaurants, so you can practically walk if you’d like. Only 12 mins from UNA!

Reviewed on 18 Dec 2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Charming Florence Getaway w/ Fireplace & Grill!

Charming Florence Getaway w/ Fireplace & Grill!

3 out of 5
Florence AL
Stay at this cottage in Florence. Enjoy free parking, a marina and a garden. Popular attractions Cox Creek Tennis Center and Tom Braly Stadium are located ...
The house was beautiful, clean, spacious, and very comfortable. It had all the amenities you could want and need. It was a quiet and nice neighborhood and close to dining and shopping. The owner kept in touch with us the entire stay and was very kind. We will definitely stay there again!

Reviewed on 26 Mar 2024

Charming Florence Getaway w/ Fireplace & Grill!
A-frame Home ~ 6 Mi to Tennessee River!

A-frame Home ~ 6 Mi to Tennessee River!

3 out of 5
Florence AL
Stay at this business-friendly cottage in Florence. Enjoy free parking, balconies and air conditioning. Popular attractions Blackberry Trail Golf Course and ...
A-frame Home ~ 6 Mi to Tennessee River!
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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