Heart of Lubbock Travel Guide
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
United Supermarkets Arena
Catch an event at United Supermarkets Arena during your trip to Lubbock. You can attend a sporting event while in the area.
Top hotels in Heart of Lubbock
La Quinta Inn & Suites by Wyndham Lubbock Southwest
We stayed just for the weekend to attend a wedding-the room was super clean along with the shower and toilet Staff were super helpful and nice The grounds were well maintained (we weren't able to utilize the amenities)
Reviewed on 8 May 2026
Overton Hotel and Conference Center
Room was clean, staff was very helpful, loved the outdoor fireplace. Was disappointed that several menu items were no longer available, such as the Shiner Bock ice cream.
Reviewed on 6 May 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Didn’t have breakfast, I went to another location, I have had the breakfast at the hotel, however it seems like the same layout as anyone else. The place is nice but you have random “loud” guests. I do prefer this location but higher quality would be appreciated.
Reviewed on 7 May 2026
Ashmore Inn and Suites
I enjoyed staying here and will be back.
Reviewed on 8 May 2026
La Quinta Inn & Suites by Wyndham Lubbock South
Very nice new La Quinta
Reviewed on 8 May 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
It was a terrible experience. Booked Sunday thru Saturday. I had to leave Friday morning due to home emergency. Instead of just leaving, I checked out Friday morning at 7:30. Already having paid for Friday night, the hotel charged me an extra $135 for “early checkout”. So if you have to leave before ...
Reviewed on 8 May 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Blue Light Live.
Tech Terrace
While Tech Terrace isn't home to many top sights, United Supermarkets Arena and Jones AT&T Stadium are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Blue Light Live, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.
