Seongbuk-dong Travel Guide

Seoul

Korea Furniture Museum which includes a small town or village
Korea Furniture Museum featuring heritage elements and interior views
Korea Furniture Museum
Seongbuk-dong
Korea Furniture Museum featuring heritage elements

Popular places to visit

Korea Furniture Museum featuring heritage elements, a park and a fountain

Korea Furniture Museum

Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.

Korea Furniture Museum
Lotte World

Lotte World

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Myeongdong Street

Myeongdong Street

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower showing a skyscraper

Lotte World Tower

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace featuring heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Things to do

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

Rp733.260
per adult
96% of travellers recommend
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
DMZ sign in seoul

DMZ Tour including Hotel Pick up

Rp712.154
per adult
86% of travellers recommend
DMZ Tour including Hotel Pick up
SEOUL Mobile Public Transport Card for Subway and Bus

SEOUL Mobile Public Transport Card for Subway and Bus

Rp213.646
per adult
SEOUL Mobile Public Transport Card for Subway and Bus
Best DMZ Tour Korea from Seoul

Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Rp583.275
per adult
96% of travellers recommend
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
South Korea: Discover Seoul Pass

South Korea: Discover Seoul Pass

Rp1.033.230
per traveller
South Korea: Discover Seoul Pass
Korea DMZ Tour with Gloster Memorial & Heroes Suspension Bridge

Korea DMZ Tour with Gloster Memorial & Heroes Suspension Bridge

Rp865.020
per adult
90% of travellers recommend
Korea DMZ Tour with Gloster Memorial & Heroes Suspension Bridge
See all activities in Seoul

Top hotels in Seongbuk-dong

Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is Rp3.675.536 per night from 7 Nov to 8 Nov
Rp3.675.536
Rp4.447.399 total
7 Nov - 8 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,007 reviews)
"Los servicios del hotel muy caros"

Reviewed on 4 Oct 2025

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is Rp2.743.012 per night from 12 Nov to 13 Nov
Rp2.743.012
Rp3.017.313 total
12 Nov - 13 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (3,001 reviews)
"Great location. Staffs are friendly and resourceful."

Reviewed on 16 Oct 2025

ENA Suite Hotel Namdaemun
LOTTE CITY HOTEL MYEONGDONG

LOTTE CITY HOTEL MYEONGDONG

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is Rp2.692.272 per night from 10 Nov to 11 Nov
Rp2.692.272
Rp2.961.499 total
10 Nov - 11 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,753 reviews)
"Easy check-in! There’s a 7-Eleven downstairs, which we loveee!!! The front desk staff was amazing — they helped us with all the questions we had, and the hotel is very well maintained."

Reviewed on 13 Oct 2025

LOTTE CITY HOTEL MYEONGDONG
The Shilla Seoul

The Shilla Seoul

5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is Rp5.636.212 per night from 3 Nov to 4 Nov
Rp5.636.212
Rp6.199.833 total
3 Nov - 4 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, free parking and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,007 reviews)
"We loved our stay. If there were any complaints, it was that we could not stay longer."

Reviewed on 14 Oct 2025

The Shilla Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
Fully refundableReserve now, pay when you stay
The price is Rp2.633.744 per night from 12 Nov to 13 Nov
Rp2.633.744
Rp2.897.118 total
12 Nov - 13 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (777 reviews)
"Hotel looks and feels new. Needed an apartment style hotel traveling with family, so this was nice. There was a problem with the dryer in unit but staff sent someone over to take care of it. Having a convenience store inside the hotel was a lifesaver for getting T-money card and snacks / beverages ..."

Reviewed on 16 Oct 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
L7 GANGNAM by LOTTE

L7 GANGNAM by LOTTE

4 out of 5
415 Teheran-ro, Gangnam-gu, Seoul
The price is Rp2.177.228 per night from 16 Nov to 17 Nov
Rp2.177.228
Rp2.394.951 total
16 Nov - 17 Nov
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
9/10 Wonderful! (1,663 reviews)
"The best experience ever for us in South Korea! Highly recommend and will visit again!"

Reviewed on 15 Oct 2025

L7 GANGNAM by LOTTE
See all 2,333 properties in Seongbuk-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Seongbuk-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Insadong showing shopping as well as a small group of people

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
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Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Seongbuk-dong Travel Guide