Seongbuk-dong Travel Guide
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
DMZ Tour including Hotel Pick up
SEOUL Mobile Public Transport Card for Subway and Bus
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)
Suwon Hwaseong+Gwangmyeong Cave+Starfield Library from Seoul
Top hotels in Seongbuk-dong
Grand Hyatt Seoul
Clean, filtered water and coffee maker available in room which is convenient for longer stays.
Reviewed on 14 Nov 2025
ENA Suite Hotel Namdaemun
Great location, clean, helpful staff.
Reviewed on 13 Jan 2026
HOTEL THE BOTANIK SEWOON MYEONGDONG
Breakfast was good. Friendly and helpful hotel staff.
Reviewed on 12 Jan 2026
Shilla Stay Seodaemun Seoul Station
Clean and convenient location
Reviewed on 13 Jan 2026
Shilla Stay Gwanghwamun Myungdong
Clean room, Kind staffa
Reviewed on 16 Jan 2026
Lotte Hotel Seoul
All is perfect.
Reviewed on 18 Jan 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and National Museum of Korean Contemporary History. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Chungmu-ro are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
