Seongbuk-dong Travel Guide
Seoul
Visit Seongbuk-dong
Popular places to visit
Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.
Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.
Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.
Dongdaemun History and Culture Park
This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.
Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.
Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.
Things to do
DMZ Tour w/ North Korea Experience Hall & Opt. Suspension Bridge
Best DMZ Tour Korea from Seoul (Suspension Bridge & JSA Museum)
SEOUL Mobile Public Transport Card for Subway and Bus
Small-Group DMZ Tour w/ North Korea Experience Hall & Susp.Bridge
Small Group DMZ Tour with Hotel pickup (NK Museum & Susp. Bridge)
DMZ Tour & Exclusive North Korea Museum opt. Suspension Bridge
Top hotels in Seongbuk-dong
HOTEL THE BOTANIK SEWOON MYEONGDONG
Clean room
Reviewed on 20 Apr 2026
Toyoko Inn Seoul Gangnam
My second time of visiting as a solo female traveller from the U.K. checking in was amazing and staff friendly. The solo room was perfect includes a fridge. In the lobby is a microwave. The eco clean is great but they still left clean towels etc outside the door. Would’ve liked the option of another ...
Reviewed on 19 Apr 2026
Sotetsu Hotels The Splaisir Seoul Myeongdong
Great
Reviewed on 17 Apr 2026
LOTTE CITY HOTEL MYEONGDONG
Excellent hotel. Our room was clean and roomy. Loved access to amenities and bottled water anytime we needed. We chose the option to include breakfast and it was excellent. So many options and a great combination of Korean and North American food. Lots of vegetables and fruit. Would highly recommend ...
Reviewed on 20 Apr 2026
ENA Suite Hotel Namdaemun
Love this hotel! Housekeeping was amazing, we went back with spotless clean, tidy room after the mess created by the toddlers. The room was spacious, comfy beds and great location! The only area I wish they could improve on is the breakfast. A lil more variety would have been great. Overall, we are ...
Reviewed on 20 Apr 2026
Lotte Hotel World
Staff
Reviewed on 20 Apr 2026
Other neighbourhoods around Seongbuk-dong
Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Insa-dong or Gwangjang Market, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.
Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.
Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Statue of Sejong the Great and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.
Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.
Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.
Jung-gu
Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
