Cordovilla Travel Guide

Tourist Guide

Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Spend any time driving around Spain and you're likely to encounter a bullboard. These giant 46ft tall (14m) bulls have a lively history. The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772). At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them. A decade later the regulations changed, forcing the signs further from freeway. To compensate, Osborne doubled their height. That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways. The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs. President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed. By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous. Think of the bulls like the Golden Arches - there's just no need to say anything more. Some 90 or so bullboards still dot the Spanish landscape. This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road. For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
The price is Rp2.124.423 per night from 23 Feb to 24 Feb
Rp2.124.423
Rp2.336.945 total
23 Feb - 24 Feb
includes taxes & fees
Stay at this luxury hotel in Salamanca. Enjoy free Wi-Fi, an outdoor pool and breakfast (surcharge). Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (802 reviews)
Beautiful building, excellent breakfast

Reviewed on 7 Feb 2026

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
The price is Rp833.456 per night from 22 Feb to 23 Feb
Rp833.456
Rp916.801 total
22 Feb - 23 Feb
includes taxes & fees
Stay at this business-friendly hotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the helpful staff in their ...
8.6/10 Excellent! (580 reviews)
Friendly and helpful staff

Reviewed on 22 Jan 2026

Hotel Sercotel Las Torres Salamanca
Sercotel Puerta de la Catedral

Sercotel Puerta de la Catedral

4 out of 5
Plaza Juan XXIII, 5 Salamanca Salamanca
The price is Rp1.226.107 per night from 8 Mar to 9 Mar
Rp1.226.107
Rp1.348.718 total
8 Mar - 9 Mar
includes taxes & fees
Stay at this hotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (770 reviews)
Service, and location, the best

Reviewed on 7 Feb 2026

Sercotel Puerta de la Catedral
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Stay at this aparthotel in Salamanca. Enjoy breakfast (surcharge), parking (surcharge) and daily housekeeping. Our guests praise the helpful staff and the property ...
9.6/10 Exceptional! (658 reviews)
El hotel de Salamanca suite studio, was perfect, clean, exactly want we expected. Amazing place, close to everything in the historic area. Breackfast was good and personal excellent service. For sure we comeback again. Thank you.

Reviewed on 10 Jan 2026

Salamanca Suite Studios
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Stay at this business-friendly aparthotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Popular attractions Archbishop Fonseca College ...
8/10 Very Good! (324 reviews)
Right across street from Bus Station, so imo super convenient. 10-15 walk to Plaza Mayor. Hanna (cleaning staff I got to know over the two week stay) was super friendly and went above to ensure I was enjoying the room. I was able to store my bags after.check out until bus time. Highly recommend this. ...

Reviewed on 30 Aug 2025

Zenit Aparthotel Hall88
JCH Congreso

JCH Congreso

3 out of 5
C/ Tahonas Viejas, 4-10 Salamanca Castilla y León
Stay at this aparthotel in Salamanca. Enjoy free Wi-Fi, parking (surcharge) and dry cleaning or laundry services. Popular attractions Monterrey Palace and La ...
9/10 Wonderful! (183 reviews)
Comfortable, great location and reasonable price.

Reviewed on 7 Nov 2025

JCH Congreso
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Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.