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The FRAME Hotel

4.0 star property
Florence's historic treasures await just steps from this central hotel, where Italian coffee culture and Renaissance landmarks create the perfect home base

Choose dates to view prices

The FRAME Hotel in Florence's historic center is near the Cathedral of Santa Maria del Fiore and Ponte Vecchio. Guests can relax at the bar or enjoy coffee at the cafe. With in-room WiFi and multilingual staff, it's perfect for families exploring the city.
VIP Access

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Bar
  • Laundry room
The current price is Rp4.584.245
Rp5.317.473 total
includes taxes & fees
30 Mar - 31 Mar

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Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(9 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed | Minibar, in-room safe, desk, blackout curtains

Economy Room, 1 Large Single Bed

8.0 out of 10
Very good
(1 review)
  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Queen Deluxe

Queen Deluxe | Minibar, in-room safe, desk, blackout curtains

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite

Suite | Minibar, in-room safe, desk, blackout curtains

Suite

8.8 out of 10
Excellent
(6 reviews)
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | Minibar, in-room safe, desk, blackout curtains

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)
  • City view
  • 50 sq m
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | Minibar, in-room safe, desk, blackout curtains

Deluxe Room

9.8 out of 10
Exceptional
(9 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | Minibar, in-room safe, desk, blackout curtains

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

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Historic Centre of Florence
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
  • Gym
9.6 out of 10, Exceptional, 1,000 reviews
The price is Rp4.813.007
Rp5.569.072 total
includes taxes & fees
30 Mar - 31 Mar
Hotel L'Orologio Firenze
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About the area

Located in Florence, The FRAME Hotel is in the city centre. Uffizi Gallery and Basilica of Santa Maria Novella are cultural highlights, and some of the area's notable landmarks include Cathedral of Santa Maria del Fiore and Ponte Vecchio. Travelling with kids? Consider Florence Botanical Gardens, or check out an event or a game at Visarno Arena. Take the opportunity to explore the area for outdoor excitement like hiking/biking trails. Guests love the hotel's location for the sightseeing. Visit our Florence travel guide
Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella which includes a garden, heritage architecture and a church or cathedral
    Piazza di Santa Maria Novella
    2 min walk - 0.2 km
  • Cathedral of Santa Maria del Fiore featuring religious elements, a church or cathedral and a city
    Cathedral of Santa Maria del Fiore
    3 min walk - 0.3 km
  • Province of Florence featuring street scenes and heritage architecture
    Basilica of Santa Maria Novella
    3 min walk - 0.3 km
  • Piazza della Signoria featuring heritage architecture
    Piazza della Signoria
    6 min walk - 0.6 km
  • Piazza del Duomo which includes a church or cathedral, night scenes and heritage architecture
    Piazza del Duomo
    6 min walk - 0.6 km

Getting around

  • Unità Tram Stop
    3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    6 min walk
  • Peretola Airport (FLR)
    24 min drive

Restaurants

  • Starbucks
    1 min walk
  • Sophia Loren Original Italian Food
    3 min walk
  • Ciro & Sons
    3 min walk
  • giaogiao stazione firenze
    2 min walk
  • Lorenzo de'Medici
    2 min walk

About this property

The FRAME Hotel

Upscale family-friendly hotel near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Ponte Vecchio, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services and a bar. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
  • Buffet breakfast (surcharge), a round-trip airport shuttle (surcharge) and a lift
  • Luggage storage, multilingual staff and a front desk safe
  • Smoke-free property, coffee/tea in reception and a vending machine
  • Guest reviews give top marks for the helpful staff and location
Room features
All guest rooms at The FRAME Hotel offer comforts, such as air conditioning and bathrobes, as well as amenities, such as free WiFi and safes. Guest reviews highly rate the cleanliness rooms at the property.
More amenities include:
  • Bidets, free toiletries and hairdryers
  • 40-inch Smart TVs with digital channels
  • Childcare services, electric kettles and heating

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Hotel Santa Maria Novella
  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Air-conditioning
9.6 out of 10, Exceptional, 1,004 reviews
The price is Rp4.718.775
Rp5.464.357 total
includes taxes & fees
29 Mar - 30 Mar
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoke-free property
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets are allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property on the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: from approximately EUR 20 for adults and from EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a fire extinguisher, a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much does it cost to stay at The FRAME Hotel?

As of 26 Mar 2026, prices found for a 1-night stay for 2 adults at The FRAME Hotel on 30 Mar 2026 start from Rp4.584.245, excluding taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Checkout is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, just steps away from Via de' Tornabuoni and Piazza di Santa Maria Novella. Cathedral of Santa Maria del Fiore and Basilica of Santa Maria Novella are also within 5 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

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Reviews

The FRAME Hotel Reviews

9.6

Exceptional

9.8

Cleanliness

9.8

Location

9.8

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 527 out of 632 reviews
Rating 8 - Good. 76 out of 632 reviews
Rating 6 - Okay. 16 out of 632 reviews
Rating 4 - Poor. 9 out of 632 reviews
Rating 2 - Terrible. 4 out of 632 reviews

Reviews

Verified

10/10 Excellent

Connor

Liked: Cleanliness, amenities, property conditions & facilities
Immaculate room condition, very friendly staff, great recommendations for food & such a good location.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Nicolette

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property - photos don’t do it justice. Outstanding location and the staff were phenomenal- 10/10 would recommend.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Joanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, close to the centre of Florence and the train station. Staff were very friendly and helpful, buffet breakfast was lovely. There is a cellar with wine vending machine which is a really nice place to relax with friends. Will definitely stay again.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

George

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed our stay at The FRAME. It has easy access to both the train station and the city center. The staff is fantastic and the rooms are very comfortable. We would definitely stay there again.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Wayne

Liked: Cleanliness, amenities, property conditions & facilities
Everything was excellent. Staff was friendly, helpful and very knowledgeable. Room was clean and well equipped. Location was wonderful, a few blocks from pretty much everything. Next time in Florence we will stay again at The Frame.
Stayed 7 nights in Feb 2026
Verified

10/10 Excellent

Mathias

Liked: Cleanliness, amenities, property conditions & facilities
Amazing staff, great location, spacious modern room
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Jungran

Liked: Cleanliness, property conditions & facilities
Room was cleaned The staff was so kind It was perfect !!
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities
Perfect location, amazing staff (especially the guy who checked me in, I forgot his name), everything I needed in a hotel for my Florence trip!
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Wei

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is very friendly and helpful
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Anne

Liked: Cleanliness, amenities
Staff! Plus clean room plus location. Staff was extremely helpful in getting me (1) birthday gifts requested by my daughter, and (2) medical assistance quickly, which allowed me to enjoy my brief stay in Florence,
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel central location to Florence.
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Gary Lee

Liked: Cleanliness, amenities, property conditions & facilities
Very clean room, comfortable bed, high ceiling in the sitting area and bedroom.
Stayed 5 nights in Nov 2025
Verified

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, amenities
Staff amazing and friendly. Water pressure and wifi were not great.
Stayed 5 nights in Nov 2025
Verified

10/10 Excellent

Camila

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was the perfect place to stay! As a solo traveller I loved the prime location as I could walk everywhere. The hotel has an elevated boutique vibe with beautiful rooms.
Stayed 3 nights in Sep 2025
Verified

10/10 Excellent

Thomas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel. Friendly, welcoming staff. Very good service, clean and in a brilliant location.
Stayed 5 nights in Sep 2025
Verified

10/10 Excellent

Giulia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Mary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and helpful staff. Perfect location. Very clean.
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Amir

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff were polite and friendly. The lady running the breakfast room is very sweet and made sure we were well-caffeinated before we went out for the day. Rooms are clean and modern. Fantastic experience overall!
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Kevin

Liked: Cleanliness, amenities, property conditions & facilities
Had a great experience at the Frame hotel, located conveniently in the heart of Florence. The hotel staff Daniel was wonderful and made our stay better than we imagined. We liked our room and the amenities. Very clean and the refreshments on floor 2 were appreciated. I would stay here again! I only wish the WiFi was a little more reliable.
Stayed 4 nights in Oct 2025
Verified

10/10 Excellent

Tanya Singh

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stay! The front desk staff were exceptionally kind and helpful throughout our visit. They even surprised us with an upgrade, which made our experience even more special. Truly appreciated the warm hospitality.
Stayed 2 nights in Aug 2025
Verified

10/10 Excellent

Eleni

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Beautiful hotel in Florence

Really good location. Walkable to everything and the hotel itself is beautiful. Both people we encountered at the front seat were lovely and helpful. Hotel is immaculate. Overall a wonderful stay! Thank you.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

John

Liked: Cleanliness, amenities, property conditions & facilities
This hotel was amazing! We don't know where to start when it comes to say how much we loved this hotel! Right seconds away from the Duomo, it was breathtaking! The rooms were very clean and the clean service was phenomenal. The staff were very friendly and recommended the best places to visit and eat! Every single one of the front desk receptionist we met just made our experience at this place even more welcoming and enjoyable! thank you again Frame!! and we look forward to seeing you again!
Stayed 5 nights in Nov 2025
Verified

10/10 Excellent

Joe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel located in a great neighborhood close to everything shops and historic buildings
Stayed 1 night in Feb 2025
Verified

10/10 Excellent

Marsha Camille

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Very convenient location. Lots of sites to visit within walkable distance. Comfortable bed, spacious and modern bathroom. Would stay here again!!!
Stayed 3 nights in Jul 2025
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and quiet, conveniently located. And good air conditioning. I would stay here again.
Stayed 3 nights in Jun 2025