Seocho-gu Travel Guide

Seoul

Seocho-gu
Seocho-gu
Seocho-gu
Seocho-gu
Seocho-gu

This riverside district of Seoul is packed with exciting places for discovering South Korean culture, including museums, galleries and theatres.

Lying directly south of the Han River in Seoul, Seocho-gu, or Seocho district, is a small area of Seoul that has much to offer. With key arts establishments, great waterside views and varied shopping, this is an easy place to relax for an afternoon. Come on a sunny day and allow time to enjoy the area’s lovely green spaces once you are finished sightseeing.

Seoul is divided into 25 “gu” (administrative districts). Walk down any street on Seocho-gu and see the sky-high, ultra-modern buildings that are characteristic of the South Korean capital. Some of the country’s most famous brands, such as Samsung and Skin Food, have offices here. Amid the office blocks and streets bustling with businesspeople, the cultural scene of Seocho is flourishing.

The jewel of Seocho is the vast Seoul Arts Centre, which is divided into several areas devoted to different aspects of South Korean culture. Check the schedule at the Opera House, which seats 2,300 people. See everything from ballet to musicals to opera here. For a different musical experience visit the Music Hall, which has hosted the London Symphony Orchestra. In the Calligraphy and Hangaram Art Museums, discover South Korea’s rich traditions of handwriting and visual arts.

Another important cultural institution in Seocho is the National Gugak Centre, also sometimes known as the National Centre for Korean Traditional Performing Arts. The centre is devoted to preserving the rich traditional musical heritage of South Korea. See performances in its auditoriums or visit one of the exhibits hosted at various locations.

Visit the area before mid-afternoon on a Saturday to enjoy the lively atmosphere of Seocho Flea Market. This is a wonderful place to pick up unique souvenirs.

Come to Seocho-gu on a summer day to escape the city streets in green spaces such as Yangjae Citizens' Park. Seocho’s main station is on several lines and is easily accessible from most parts of the city.


Popular places to visit

Things to do


Top hotels in Seocho-gu

Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
Fully refundable
The price is Rp1.296.438 per night from 15 Jun to 16 Jun
Rp1.296.438
Rp1.426.082 total
15 Jun - 16 Jun
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff ...
Toyoko Inn Seoul Gangnam
Shilla Stay Seocho Gangnam Station

Shilla Stay Seocho Gangnam Station

4 out of 5
427 Hyoryeong-ro, Seocho-gu Seoul
The price is Rp1.909.931 per night from 28 Jun to 29 Jun
Rp1.909.931
Rp2.100.924 total
28 Jun - 29 Jun
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (1,050 reviews)
"Clean room, convenient location."

Reviewed on 6 Jun 2026

Shilla Stay Seocho Gangnam Station
UH FLAT THE SEOCHO

UH FLAT THE SEOCHO

4 out of 5
50, Hyoryeong-ro 53-gil, Seocho-gu Seoul Seoul
The price is Rp1.284.761 per night from 9 Jun to 10 Jun
Rp1.284.761
Rp2.339.264 total
9 Jun - 10 Jun
includes taxes & fees
Stay at this apartment in Seoul. Enjoy free Wi-Fi, parking (surcharge) and a 24-hour front desk. Popular attractions Starfield COEX Mall and COEX Convention ...
9.4/10 Exceptional! (224 reviews)
"Great property. Great room"

Reviewed on 2 Jun 2026

UH FLAT THE SEOCHO
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is Rp2.558.150 per night from 7 Jul to 8 Jul
Rp2.558.150
Rp2.813.965 total
7 Jul - 8 Jul
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (1,500 reviews)
"Nice hotel in a good location, very close to Euljiro 3(sam)ga metro station so you could easily get around to visit the main sights. Convenience store downstairs was very...convenient. 😄 Room was clean but small (although that was expected). Our biggest issue was the lifts - they're so slow! I wanted ..."

Reviewed on 6 Jun 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu Seoul Seoul
The price is Rp5.695.067 per night from 2 Jul to 3 Jul
Rp5.695.067
Rp6.891.031 total
2 Jul - 3 Jul
includes taxes & fees
Stay at this luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (1,015 reviews)
"Best view in town!!"

Reviewed on 6 Jun 2026

Grand Hyatt Seoul
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu Seoul Seoul
The price is Rp2.154.587 per night from 8 Jul to 9 Jul
Rp2.154.587
Rp2.370.051 total
8 Jul - 9 Jul
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the clean ...
9.4/10 Exceptional! (3,549 reviews)
"Clean hotel, well maintained, and excellent staff. We had a comfortable stay."

Reviewed on 6 Jun 2026

ENA Suite Hotel Namdaemun
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Seocho-gu

Find the best Seocho-gu areas for the activities you enjoy most. Learn more about Seocho-gu
Learn more about Seocho-gu

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Insa-dong

Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.



Seocho-gu Travel Guide