Heart of Lubbock Travel Guide
Lubbock
Visit Heart of Lubbock
Popular places to visit
Texas Tech University
Take a campus tour or just explore the area around Texas Tech University, a top university in Lubbock. You can attend a sporting event while in the area.
Buddy Holly Center
Enjoy an outing to Buddy Holly Center during your stay in Lubbock. You can attend a sporting event while in the area.
West End Center
You can browse for the perfect souvenirs at West End Center during your trip to Lubbock. Attend a sporting event or visit the shops in this family-friendly area.
Buddy Holly's Grave
You can find out about the history of Lubbock with a trip to Buddy Holly's Grave. You can attend a sporting event while in the area.
Jones AT&T Stadium
Catch an event at Jones AT&T Stadium during your trip to Lubbock. You can attend a sporting event while in the area.
South Plains Mall
You can find the perfect gifts to bring home at South Plains Mall during your visit to Lubbock. Attend a sporting event in this family-friendly area.
Top hotels in Heart of Lubbock
La Quinta Inn & Suites by Wyndham Lubbock Southwest
Would have been nice to be able to park closer.
Reviewed on 16 May 2026
Ashmore Inn and Suites
Coffee maker didn’t work in rm 229. Refrigerator didn’t work either. Opened the frig to turn it on and it was filthy and looked like an animal turd was in there, smelt horrible as well. But you get what you pay.
Reviewed on 16 May 2026
Overton Hotel and Conference Center
The beds were comfy and was nice and clean as far as I could tell.
Reviewed on 16 May 2026
La Quinta Inn & Suites by Wyndham Lubbock South
Very pleasant stay, hotel was very clean, from the. Entrance of the hotel to the room itself! Beds were very comfortable, AC worked great. Breakfast was on point!
Reviewed on 17 May 2026
Wingate by Wyndham Lubbock near Texas Tech Univ. Medical Ctr
Hotel was pretty dirty. Breakfast was okay. Walls were very thin. Comfortable bed and good AC. Front desk staff tried hard. Would be much better if it were cleaner because it is an attractive property.
Reviewed on 16 May 2026
Country Inn & Suites by Radisson, Lubbock Southwest, TX
Breakfast good, hotel cleanliness needs improvement
Reviewed on 15 May 2026
Other neighbourhoods around Heart of Lubbock
South Overton
If you're looking for some top things to see and do in South Overton and surrounding area, you can visit Jones AT&T Stadium and Vietnam Archives at Texas Tech.
Tech Terrace
While Tech Terrace isn't home to many top sights, Vietnam Archives at Texas Tech and United Supermarkets Arena are some notable places to visit nearby.
North Overton
When in North Overton, you can plan a visit to Jones AT&T Stadium and Vietnam Archives at Texas Tech, some noteworthy sights in the nearby area.
Depot District
You'll enjoy the mountain views and bars in Depot District. You might want to make time for a stop at Buddy Holly Center or Blue Light Live.
Downtown Lubbock
If you're spending some time in Downtown Lubbock, Blue Light Live and Buddy Holly Center are top sights worth seeing.
Southgate
Though Southgate may not have many top sights, you can venture to the surrounding area to see attractions like Blue Light Live and Buddy Holly Center.
