Embarcadero Travel Guide

San Francisco
Embarcadero featuring city views and a city
Satisfy your appetite for adventure, entertainment and great food at San Francisco’s bustling waterfront. 

The Embarcadero is a long and broad stretch of waterfront in San Francisco’s Financial District. It runs from AT&T Park, home of the San Francisco Giants, to Pier 45, one of the area’s numerous piers. Along its course are shops, restaurants, attractions and open spaces. You’ll also discover such tourist hits as the Fisherman’s Wharf neighbourhood and Pier 39, a waterfront hub of shops, restaurants and attractions.

The best way to take it all in is with a leisurely walk along the bay. Joggers also love this part of the city for its view of the sea and cool breezes off the water.

The Embarcadero is a magnet for foodies on Tuesday, Thursday and Saturday when the Ferry Plaza Farmers Market offers a wide variety organic offerings. More than 100 vendors line the pavement outside of the Ferry Building from 10 a.m. to 2 p.m. on Tuesday and Thursday, and 8 a.m. to 2 p.m. on Saturday. Browse the stalls selling flowers, fruit, cheese, vegetables, ice cream and pre-prepared meals. Even if you are not going near a kitchen during your holiday, pick up some ready-baked goodies and fresh produce from the friendly stall owners at the market. On market days join up with a cooking class run by the Centre for Urban Education about Sustainable Agriculture (CUESA).

The Ferry Building, located at the foot of Market Street, is a great place to explore. This grand structure features a 240-foot (73-metre) clock tower modelled in a 12th-century Spanish style. It’s a fun place to people-watch and dine in one of the gourmet bistros or cafés. At the back of the Ferry Building enjoy uninterrupted views across the San Francisco Bay and the Bay Bridge to the south. The nearby Embarcadero Centre is a destination shopping and entertainment centre for tourists and locals alike.

Just over a mile north from the Ferry Building, at the foot of Bay Street, is Pier 33. Here you’ll find more places to people watch and eat lunch or grab a coffee, as well as the tour boats and the ferry to Alcatraz. A little further north is the Aquarium of the Bay and Fisherman’s Wharf. Investing in a cityPASS gives you all-in-one bargain access to these attractions and more.

The Embarcadero is an easy, level area of the “city of the seven hills,” making it perfect for a leisurely afternoon of walking. However, cable cars do run the length of the wharf road in both directions.


Popular places to visit

Things to do


Top hotels in Embarcadero

Club Quarters Hotel in San Francisco
Club Quarters Hotel in San Francisco
4 out of 5
424 Clay St, San Francisco, CA
The price is Rp1.803.456 per night from 29 Sep to 30 Sep
Rp1.803.456
per night
29 Sep - 30 Sep
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and ...
8.6/10 Excellent! (1,926 reviews)
"Clean hotel. We requested toothbrush but it looks old stock. We did not use it"

Reviewed on 15 Sep 2024

Club Quarters Hotel in San Francisco
Holiday Inn Golden Gateway, an IHG Hotel
Holiday Inn Golden Gateway, an IHG Hotel
3.5 out of 5
1500 Van Ness Ave, San Francisco, CA
Fully refundable
The price is Rp2.121.000 per night from 30 Sep to 1 Oct
Rp2.121.000
per night
30 Sep - 1 Oct
Stay at this business-friendly hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the pool and the ...
8.8/10 Excellent! (3,131 reviews)
"Ultimately stay and staff were great . But street was very noisy"

Reviewed on 20 Sep 2024

Holiday Inn Golden Gateway, an IHG Hotel
Hotel Riu Plaza Fisherman's Wharf
Hotel Riu Plaza Fisherman's Wharf
4 out of 5
2500 Mason St, San Francisco, CA
The price is Rp2.863.502 per night from 1 Oct to 2 Oct
Rp2.863.502
per night
1 Oct - 2 Oct
Stay at this eco-certified hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a 24-hour fitness centre. Our guests praise the breakfast and the pool ...
8.8/10 Excellent! (6,210 reviews)
"This property is in a great location! Short walk to Pier 39, the cable cars, streetcar stop right up the street. It was perfect for our 3 day vacation in San Francisco. The staff checking-in, at breakfast, and the bar were all fantastic and incredibly friendly and welcoming. The breakfast buffet ..."

Reviewed on 19 Sep 2024

Hotel Riu Plaza Fisherman's Wharf
The Westin St. Francis San Francisco on Union Square
The Westin St. Francis San Francisco on Union Square
4.5 out of 5
335 Powell Street, San Francisco, CA
The price is Rp2.820.282 per night from 4 Oct to 5 Oct
Rp2.820.282
per night
4 Oct - 5 Oct
Stay at this business-friendly hotel in San Francisco. Enjoy breakfast (surcharge), room service and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (2,838 reviews)
Love this place!
"From the moment we walked in, we felt safe and well taken care of! Staff is all friendly and helpful. The property has the old glamour of the grand hotels of the past with all of the modern comforts and amenities. Resort Fee gets turned into a hotel credit to spend at restaurant. Love this place! ..."

Reviewed on 18 Sep 2024

The Westin St. Francis San Francisco on Union Square
Fairmont San Francisco
Fairmont San Francisco
5 out of 5
950 Mason Street Atop Nob Hill, San Francisco, CA
The price is Rp3.219.375 per night from 29 Sep to 30 Sep
Rp3.219.375
per night
29 Sep - 30 Sep
Stay at this spa hotel in San Francisco. Enjoy a full-service spa, 2 restaurants and 2 bars/lounges. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,076 reviews)
"Historic hotel in a nice part of SF, easily walkable to central areas, close to cable cars which can easily take you further quickly. Safe area. Some parts of the room were a little tired but I think that comes with the overall age of the property"

Reviewed on 18 Sep 2024

Fairmont San Francisco
DoubleTree by Hilton Hotel Berkeley Marina
DoubleTree by Hilton Hotel Berkeley Marina
4 out of 5
200 Marina Blvd, Berkeley, CA
The price is Rp2.178.230 per night from 29 Sep to 30 Sep
Rp2.178.230
per night
29 Sep - 30 Sep
Stay at this 4-star business-friendly hotel in Berkeley. Enjoy free Wi-Fi, a marina and breakfast (surcharge). Our guests praise the breakfast and the restaurant ...
8.2/10 Very Good! (2,340 reviews)
"Location, location, location - right on the water in the marina. After a hectic day, awesome to walk around and reset. Stall was nice and responsive, room was clean and good sized. Really good value."

Reviewed on 18 Sep 2024

DoubleTree by Hilton Hotel Berkeley Marina
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Embarcadero

Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Redwood Forest – discover Financial District, a destination also famous for its shopping.

Financial District
Chinatown showing street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
North Beach which includes skyline and a city

North Beach

4.5/5(129 area reviews)

Travellers love North Beach for its popular shops, and you can see more of San Francisco by jumping on the metro at Columbus Ave & Lombard St Stop or Columbus Ave & Chestnut St Stop. You might spend time checking out top sights like Pier 39 and San Francisco Bay.

North Beach
Union Square featuring a skyscraper and a city

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Default Image

Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Nob Hill showing street scenes and a city

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill

Embarcadero Travel Guide