South of Market Travel Guide

San Francisco

South of Market which includes skyline, a park and cbd
South of Market featuring a city, a fountain and cbd
South of Market which includes city views, skyline and a city
South of Market which includes a city, cbd and skyline
South of Market which includes a city and city views as well as a small group of people

From baseball games to top-notch art exhibits, find endless entertainment in one of San Francisco’s fastest-growing neighbourhoods.

Explore South of Market (SoMa), one of San Francisco’s most up-and-coming neighborhoods. Home to many of the new tech companies and other start-ups flocking to San Francisco, the area is still fairly undeveloped. Many of its attractions center around three points: South Park, Yerba Buena and Folsom Street.

The neighborhood name comes from the area’s old nickname, “South of the Slot,” which referred to its location on the grittier side of the Market Street cable car line during the California Gold Rush. Today, find it a bustling area with a busy downtown vibe, largely following the city’s tech boom.

Enjoy a sunny day or people watch in the elliptical South Park, modeled after London’s Berkeley Square and New York’s Gramercy Park. Walk toward the waterfront promenade. Watch a ballgame at AT&T Park, home to the San Francisco Giants. Whether you’re a diehard fan of the Major League Baseball team or a casual observer, the ballpark is a delight for spectators. Enjoy its classic design and beautiful view across San Francisco Bay.

Investigate the world-class collections in San Francisco Museum of Modern Art, known as SFMOMA. The striking building with 21st-century additions is as interesting as the exhibits inside. See pieces by Jackson Pollock, Andy Warhol and Georgia O’Keeffe, among the 30,000 works in the collection.

Cross the street to Yerba Buena Gardens. Stroll through the beautiful gardens or go bowling or ice-skating. See the latest exhibit in the Yerba Buena Center for the Arts or take kids to Children’s Creativity Museum, formerly Zeum, an interactive technology museum.

Discover the exciting cultural scene of unique boutiques and restaurants around Eleventh and Folsom streets. Folsom Street is also home to the famous Folsom Street Fair, an annual celebration of the leather and fetish culture.

Find this sprawling area between Embarcadero and Eleventh Street, bounded between Market and Townsend streets. With its constant evolution, South of Market is always an interesting and entertaining place to visit.


Popular places to visit

Things to do


Top hotels in South of Market

Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is Rp1.223.022 per night from 20 Aug to 21 Aug
Rp1.223.022
Rp1.767.235 total
20 Aug - 21 Aug
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (652 reviews)
Colette and Mark
"The breakfast was ample and delicious. The bed comfortable Good amount of coffee and teas."

Reviewed on 3 Aug 2025

Soma House
San Francisco Marriott Marquis

San Francisco Marriott Marquis

4 out of 5
780 Mission Street, San Francisco, CA
The price is Rp2.786.300 per night from 21 Aug to 22 Aug
Rp2.786.300
Rp3.865.254 total
21 Aug - 22 Aug
includes taxes & fees
Stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and a 24-hour fitness centre. Our guests praise the helpful ...
8.8/10 Excellent! (1,241 reviews)
"Loved it!"

Reviewed on 3 Aug 2025

San Francisco Marriott Marquis
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
The price is Rp2.769.910 per night from 29 Aug to 30 Aug
Rp2.769.910
Rp3.935.313 total
29 Aug - 30 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge) and 24-hour room service. Our guests praise the helpful ...
9/10 Wonderful! (1,011 reviews)
"I liked how we were close to lots of places to go eat. We could even walk"

Reviewed on 4 Aug 2025

InterContinental San Francisco by IHG
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street, San Francisco, CA
The price is Rp3.525.489 per night from 22 Aug to 23 Aug
Rp3.525.489
Rp4.149.292 total
22 Aug - 23 Aug
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the bar and the helpful staff in their ...
9.4/10 Exceptional! (2,227 reviews)
"Location is great"

Reviewed on 4 Aug 2025

LUMA Hotel San Francisco
Hyatt Place San Francisco Downtown

Hyatt Place San Francisco Downtown

3 out of 5
701 3rd St, San Francisco, CA
The price is Rp2.868.250 per night from 1 Sept to 2 Sept
Rp2.868.250
Rp3.375.786 total
1 Sept - 2 Sept
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the breakfast and the bar in their ...
9.2/10 Wonderful! (1,732 reviews)
"it took 5 minutes to wall to ORACLE PARK. how can you top that. plus the rooftop bar ia a 10. see you in sept."

Reviewed on 4 Aug 2025

Hyatt Place San Francisco Downtown
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street, San Francisco, CA
The price is Rp2.354.424 per night from 14 Aug to 15 Aug
Rp2.354.424
Rp2.771.039 total
14 Aug - 15 Aug
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free Wi-Fi and a fitness centre. Our guests praise the breakfast and the helpful staff in their ...
7.6/10 Good! (1,091 reviews)
"The hotel and staff are wonderful. The room was clean, and they let me check my luggage for several hours before check-in & after check-out. I was abpe to gp enjoy the city, eat food, go to the zoo, and kill time between checks & airport times. The only negative is that it is in the center of the ..."

Reviewed on 1 Aug 2025

Hampton Inn San Francisco Downtown/Convention Center
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square featuring a skyscraper and a city

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
Chinatown showing street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing street scenes and a city

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill
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Mission District

3.5/5(11 area reviews)

You might enjoy the bars while in Mission District. San Francisco Public Library is a notable sight, and you can get around town at 16th Street Mission Station or 24th Street Mission Station to see more of the city.

Mission District

South of Market Travel Guide