Apgujeong-dong Travel Guide

Seoul

Photo by Sophia Field
Photo by Sophia Field

Popular places to visit

Hyundai Department Store

Hyundai Department Store

During your trip to Seoul, you can find the perfect gifts to bring home at Hyundai Department Store. Amble around this culturally rich area's riverfront and enjoy its top-notch restaurants.

Hyundai Department Store
Lotte World

Lotte World

4/5(66 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this culturally rich area.

Lotte World
Myeongdong Street

Myeongdong Street

4.5/5(26 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

4/5(75 reviews)

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
Lotte World Tower showing a skyscraper

Lotte World Tower

4.5/5(22 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Gyeongbok Palace featuring heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

4.5/5(122 reviews)

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Things to do

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

Rp733.260
per adult
96% of travellers recommend
DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge
DMZ sign in seoul

DMZ Tour including Hotel Pick up

Rp712.154
per adult
86% of travellers recommend
DMZ Tour including Hotel Pick up
SEOUL Mobile Public Transport Card for Subway and Bus

SEOUL Mobile Public Transport Card for Subway and Bus

Rp213.646
per adult
SEOUL Mobile Public Transport Card for Subway and Bus
Best DMZ Tour Korea from Seoul

Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)

Rp583.275
per adult
96% of travellers recommend
Best DMZ Tour Korea from Seoul (Red Suspension Bridge Optional)
South Korea: Discover Seoul Pass

South Korea: Discover Seoul Pass

Rp1.033.230
per traveller
South Korea: Discover Seoul Pass
Seoul: DMZ Tour with North Korea Experience Hall

Seoul: DMZ Tour with North Korea Experience Hall

Rp722.791
per adult
Seoul: DMZ Tour with North Korea Experience Hall
See all activities in Seoul

Top hotels in Apgujeong-dong

Hotel La Casa Seoul

Hotel La Casa Seoul

3.5 out of 5
83, Dosan-daero 1-gil, Gangnam-gu, Seoul, Seoul
The price is Rp1.670.991 per night from 6 Nov to 7 Nov
Rp1.670.991
Rp1.838.090 total
6 Nov - 7 Nov
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the property condition in ...
8.2/10 Very Good! (781 reviews)
"Lots of shops near by within walking distance."

Reviewed on 29 Sept 2025

Hotel La Casa Seoul
LOTTE City Hotel Myeongdong

LOTTE City Hotel Myeongdong

4 out of 5
362, Samil-daero, Jung-gu, Seoul
The price is Rp1.880.399 per night from 12 Oct to 13 Oct
Rp1.880.399
Rp2.068.438 total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a health club. Our guests praise the breakfast and the helpful ...
8.8/10 Excellent! (2,734 reviews)
"Loved their breakfast buffet. The two concierges that I met went out of their way to help me. What a great service and kind people!"

Reviewed on 7 Oct 2025

LOTTE City Hotel Myeongdong
ENA Suite Hotel Namdaemun

ENA Suite Hotel Namdaemun

4 out of 5
36, Sejong-daero 11-gil, Jung-gu, Seoul, Seoul
The price is Rp2.493.263 per night from 9 Oct to 10 Oct
Rp2.493.263
Rp2.742.589 total
9 Oct - 10 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (2,944 reviews)
"Very nice and kind front desk"

Reviewed on 3 Oct 2025

ENA Suite Hotel Namdaemun
Grand Hyatt Seoul

Grand Hyatt Seoul

5 out of 5
322, Sowol-ro, Yongsan-gu, Seoul, Seoul
The price is Rp4.606.976 per night from 12 Oct to 13 Oct
Rp4.606.976
Rp5.574.442 total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 5-star luxury hotel in Seoul. Enjoy free Wi-Fi, an outdoor pool and a full-service spa. Our guests praise the helpful staff and the property condition ...
8.8/10 Excellent! (1,000 reviews)
"Clean and great restaurants. A bit expensive but it provides great services"

Reviewed on 28 Sept 2025

Grand Hyatt Seoul
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is Rp2.291.735 per night from 9 Oct to 10 Oct
Rp2.291.735
Rp2.520.909 total
9 Oct - 10 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun ...
9.2/10 Wonderful! (737 reviews)
"Once you’ve orientated yourself, you’ll realise the location is convenient. For first timers, it may feel just slightly away from the buzz of busier shopping streets but the quieter scene is not a bad thing. It’s tucked right amongst local businesses. There aren’t as many food options right downstairs ..."

Reviewed on 5 Oct 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Fairfield by Marriott Seoul

Fairfield by Marriott Seoul

4 out of 5
870, GYEONGIN-RO YEONGDEUNGPO-GU, Seoul
The price is Rp1.036.358 per night from 12 Oct to 13 Oct
Rp1.036.358
Rp1.139.994 total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
8/10 Very Good! (1,002 reviews)
"Very comfortable stay staff very nice location was great"

Reviewed on 29 Sept 2025

Fairfield by Marriott Seoul
See all 2,375 properties in Apgujeong-dong
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Apgujeong-dong

Seoul Forest which includes a park and a city

Seongsu-dong

While you're in Seongsu-dong, take in top sights like Seoul Forest or Hangang Park, and hop on the metro to see more of the city at Seoul-forest Station or Ttukseom Station.

Seongsu-dong
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Gangnam-gu

4.5/5(68 area reviews)

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like Starfield COEX Mall and Seven Luck Casino Seoul Gangnam Branch. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Gangnam-gu
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Itaewon-dong

If you're spending time in Itaewon-dong, you might enjoy attractions like Itawon Street and Namsan Mountain Park. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Itaewon Station to see more of the city.

Itaewon-dong
Samseong-dong which includes interior views

Samseong-dong

Travellers choose Samseong-dong for its ample dining options. Hop aboard the metro at Bongeunsa Station or Samseong Jungang Station and check out top sights like Starfield COEX Mall.

Samseong-dong
Dongdaemun History & Culture Park which includes a city as well as a small group of people

Gwanghui-dong

While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Gwanghui-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu

Apgujeong-dong Travel Guide