What to do in Seoul

Activities, attractions and tours

Seoul featuring modern architecture and a city as well as a small group of people
Seoul featuring modern architecture and a city as well as a small group of people
Myeongdong featuring shopping as well as a small group of people
Seocho-gu which includes a high-rise building, modern architecture and a city
Lotte World Tower featuring a bay or harbour, a high-rise building and landscape views
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Most fun & popular experiences in Seoul

Tours & day trips

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Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

Activity duration is 8 hours
9.8 out of 10 with 656 reviews
Free cancellation available
The previous price was Rp1.148.384 and current price is Rp953.159 per adult
Small-Group Royal Palace and Seoul City Tour (hotel pick-up)Opens in new tab

Private & custom tours

See all 159 activities
Seoul: DMZ with Optional Suspension Bridge, North Korea View

Seoul: DMZ with Optional Suspension Bridge, North Korea View

Activity duration is 5 hours
10.0 out of 10 with 1401 reviews
Free cancellation available
Price is Rp759.960 per adult
Seoul: DMZ with Optional Suspension Bridge, North Korea ViewOpens in new tab

Classes & workshops

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Seoul: Korean BBQ Place of the Month Curated by the Host

Seoul: Korean BBQ Place of the Month Curated by the Host

Activity duration is 1 hour and 30 minutes
10.0 out of 10 with 21 reviews
Free cancellation available
Price is Rp583.847 per adult
Seoul: Korean BBQ Place of the Month Curated by the HostOpens in new tab

Adventure & outdoor

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Seoul: Nami Island and Garden of Morning Calm opt Railbike

Seoul: Nami Island and Garden of Morning Calm opt Railbike

Activity duration is 10 hours
9.4 out of 10 with 303 reviews
Free cancellation available
Price is Rp867.705 per adult
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Shopping & fashion

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Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang Tour

Activity duration is 4 hours
10.0 out of 10 with 866 reviews
Free cancellation available
Price is Rp540.416 per adult
Seoul: Gyeongbok Palace, Bukchon Village, and Gwangjang TourOpens in new tab

What to do in Seoul

Popular places to visit

Myeongdong shopping street at night in Seoul. Seoul, South Korea, 2015.

Myeongdong Street

4.5/5(26 reviews)

When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and top-notch restaurants in this culturally rich area.

Myeongdong Street
Scenic park at downtown of Seoul, South Korea

Lotte World

4/5(66 reviews)

Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Lotte World
Dongdaemun Market showing street scenes, markets and nightlife

Dongdaemun History and Culture Park

4.5/5(83 reviews)

This sizable commercial district is home to a staggering number of shopping malls, specialty stores and traditional Korean marketplaces.

Dongdaemun History and Culture Park
Lotte World Tower showing a skyscraper

Lotte World Tower

4.5/5(22 reviews)

Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Lotte World Tower
Namdaemun Market which includes street scenes, a city and markets

Namdaemun Market

4/5(75 reviews)

This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Namdaemun Market
COEX Convention and Exhibition Center featuring signage

COEX Convention and Exhibition Center

4/5(39 reviews)

You don’t have to be in Seoul for a conference or fair to appreciate the facilities of COEX, South Korea’s outstanding events center and mall in Gangnam.

COEX Convention and Exhibition Center
N Seoul Tower showing a city, nightlife and modern architecture

N Seoul Tower

4.5/5(92 reviews)

This Seoul landmark can be seen from miles around and offers the finest panoramas of the city.

N Seoul Tower
COEX Convention and Exhibition Center featuring a park and outdoor art

Starfield COEX Mall

4/5(29 reviews)

During your visit to Seoul, you can search for that perfect souvenir at Starfield COEX Mall. Amble around this vibrant area's riverfront and enjoy its top-notch restaurants.

Starfield COEX Mall
Gyeongbok Palace featuring heritage architecture and a square or plaza as well as a small group of people

Gyeongbokgung Palace

4.5/5(122 reviews)

This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.

Gyeongbokgung Palace

Explore areas of Seoul

Myeongdong featuring shopping, street scenes and a city

Myeong-dong

This central Seoul shopping district is the place to buy quality brand products and stop for a bite to eat.

Myeong-dong
Gangnam featuring outdoor art

Gangnam-gu

4.5/5(68 area reviews)

Made world-famous by a catchy 2012 K-pop song with quirky dance moves, this is still Seoul’s most talked about neighborhood today.

Gangnam-gu
Hongdae which includes outdoor art, street scenes and a city

Hongdae

This is Seoul at its most youthful and liveliest. Come here for cafés, bars, clubs, cinemas and boutiques.

Hongdae
F1HJ6B The Dongdaemun history and culture park in the east part of Seoul, South Korea

Dongdaemun-gu

4/5(7 area reviews)

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Dongdaemun-gu
Insadong showing shopping as well as a small group of people

Insa-dong

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insa-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Sejong Cultural Center and Gwanghwamun Square. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu

Day trip destinations from Seoul

Incheon featuring a city, a sunset and a garden

Incheon

Azalea hills in Bucheon city, Korea

Bucheon

눈온 남한산성

Seongnam

Donggureung royal tomb complex near Seoul, Republic of Korea

Guri

the spectacular night view of Anyang.

Anyang

Early dawn sunrise over Bukhansan National Park in Seoul Korea

Uijeongbu

autumn at hosu park goyang city south korea, Shutterstock ID 1196388550, SF SSA Case with Manager Approval: Case 07151371, Job: Prepay credit, Client/Licensee: , Other:

Goyang

Panoramic view of the valleys of Gimpo, South Korea and the Imjingang River from the top of Munsunsan Mountain.

Gimpo

Frequently asked questions

Is Seoul worth visiting?
One of the most popular things to do in Seoul is explore Myeongdong Street. Check this major sight off your list, then experience more of the area's culture and history.
How do I spend a day in Seoul?
After you've checked off key attractions like Myeongdong Street and Lotte World Tower, spend the rest of your day discovering Seoul's shopping and food scene.
What is the top tourist attraction in Seoul?
You can't leave without exploring Myeongdong Street, rated the top tourist attraction in Seoul.
Is three days enough to stay in Seoul?
Three days in Seoul is enough to enjoy the city's main highlights. Many guests spend three days on average. Myeongdong Street, Namsan Cable Car and Seoul National University Hospital are highly rated sights. Like to see more? Stick around a little longer to explore nearby hotspots like Incheon.
Is Seoul a walkable city?
Some leading attractions in Seoul, such as Myeongdong Street and Namsan Cable Car, are within walking distance. You can also explore several of the city's neighbourhoods on foot. Only 2 kilometers from the city centre of Seoul is Jung-gu and Myeong-dong is 0.64 kilometers away.
What are some activities to do in Seoul with kids?
Whether you're holidaying with young explorers or adventure-seeking teens, a fun-filled itinerary sets the tone for a great escape. Take a look at our ideas for what to do in Seoul with kids.

What to do in Seoul for adults?
Garosu-gil and Itawon Street are just a couple of the things to do in Seoul. With lots of activities available, there's something here for everyone.
Are there free things to do in Seoul?
One of the easiest ways to learn about free things to do in Seoul is to chat to a local tour guide. You'll get insider tips on vibrant neighbourhoods, parks and other highlights you can enjoy without taking your wallet out. Myeongdong Street is one place that doesn't charge an entrance fee.