Insa-dong Travel Guide

Seoul

A bustling street lined with shops and trees, decorated with hanging lanterns.
A busy urban street with pedestrians, shops, and traditional red lanterns.
A street vendor's stall with various items for sale, including figurines, pottery, and decorative objects.
A collection of traditional paintings with various subjects including birds, flowers, and figures in historical attire.
A dense arrangement of colorful paper flowers in various shades of red, yellow, blue, and white.

This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relativelypeaceful area of Seoul where there are many teahouses and art galleries.

The main street,Insadong-gil, was once a stream that divided two towns. These ended in “In” and“Sa”, and were added to the word dong (neighbourhood) when they finally joined.During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study.The artistic community has remained and today the main thoroughfare offers 2295 feet (700 metres) of shops selling crafts and pottery.

Insadong is also the bestplace in Seoul to get your hands on the traditional attire called hanbok andhandmade hanji writing paper. Items on sale around Insadong vary greatly invalue. You can pick up anything from cheap souvenirs to antique ceramicscosting thousands of dollars. Visit the oldest book store in Seoul.

There are approximately100 art galleries in and around Insadong. Hakgojae Gallery is a modern spaceexhibiting both traditional and contemporary art. The Gana Art Gallery has theone of the largest floor spaces in South Korea. Both attract local andinternational art aficionados.

Most of Insadong’steahouses are found simply by exploring the winding alleyways that branch offInsadong-gil. Here, you’ll be offered all number of tea blends, as well asspecialty dishes such as green tea flavored tiramisu.

Spend some time admiringthe area’s architecture. You’ll find old buildings with structures dating backto the 14th century, as well as temples, churches and contemporary glassgalleries.

Insadong is accessible bysubway. Get off at Anguk. Shops and galleries are open daily. Opening timesvary, but are generally from mid-morning to evening. On weekends, vehicles arebanned from driving down Insadong-gil, when stalls offering everything fromcandy to fortune telling are set up. Visit on a Saturday or Sunday to soak upthe lively atmosphere and browse street stalls.


Stay near popular Insa-dong attractions

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL

AMID HOTEL SEOUL

4 out of 5
38, Insadong 5-gil, Jongno-gu Seoul Seoul
The price is Rp2.594.105 per night from 28 Oct to 29 Oct
Rp2.594.105
Rp2.853.515 total
28 Oct - 29 Oct
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,222 reviews)
"Room was very tidy and handy to all things."

Reviewed on 16 Oct 2026

AMID HOTEL SEOUL
HOTEL THE BOTANIK SEWOON MYEONGDONG

HOTEL THE BOTANIK SEWOON MYEONGDONG

4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu Seoul
The price is Rp2.334.695 per night from 8 Nov to 9 Nov
Rp2.334.695
Rp2.568.164 total
8 Nov - 9 Nov
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Popular attractions Myeongdong Street and Dongdaemun ...
9.2/10 Wonderful! (2,195 reviews)
"Although no dryer for the washing machine, they provide a clothes rack to hang clothes. Very clean and easy access to everything!!"

Reviewed on 18 Oct 2026

HOTEL THE BOTANIK SEWOON MYEONGDONG
Roynet Hotel Seoul Mapo

Roynet Hotel Seoul Mapo

3 out of 5
67, Mapo-daero, Mapo-gu Seoul
The price is Rp2.903.623 per night from 3 Nov to 4 Nov
Rp2.903.623
Rp3.193.985 total
3 Nov - 4 Nov
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness centre and parking (surcharge). Our guests praise the helpful staff and ...
Roynet Hotel Seoul Mapo
Stanford Hotel Seoul

Stanford Hotel Seoul

4 out of 5
15, World Cup buk-ro 58-gil, Mapo-gu Seoul Seoul
Fully refundableReserve now, pay when you stay
The price is Rp2.310.374 per night from 2 Nov to 3 Nov
Rp2.310.374
Rp2.541.412 total
2 Nov - 3 Nov
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free Wi-Fi, free parking and 2 restaurants. Popular attractions Gyeongbokgung Palace and Namdaemun Market ...
8.4/10 Very good! (1,005 reviews)
"The location is relatively quiet for Seoul but there are enough shops and restaurants within walking distance: Thevplace is well maintained and clean although the electric outlet in our room did work it was fixed in the next morning. The staff tried hard to help but many of them only had limited ..."

Reviewed on 17 Oct 2026

Stanford Hotel Seoul
Toyoko Inn Seoul Gangnam

Toyoko Inn Seoul Gangnam

3 out of 5
323 Gangnam-daero, Seocho-gu Seoul
The price is Rp1.513.228 per night from 19 Oct to 20 Oct
Rp1.513.228
Rp1.664.551 total
19 Oct - 20 Oct
includes taxes & fees
Stay at this business-friendly hotel in Seoul. Enjoy free breakfast, free Wi-Fi and parking (surcharge). Our guests praise the breakfast and the helpful staff ...
Toyoko Inn Seoul Gangnam
Hotel Gracery Seoul

Hotel Gracery Seoul

3 out of 5
12, Sejong-daero 12-gil, Jung-gu Seoul
The price is Rp3.395.683 per night from 15 Nov to 16 Nov
Rp3.395.683
Rp3.735.251 total
15 Nov - 16 Nov
includes taxes & fees
Stay at this hotel in Seoul. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff in their reviews. Popular attractions ...
9.2/10 Wonderful! (1,385 reviews)
"urban hotel with the front desk located on the 11th floor. One block off the most important street in Seoul."

Reviewed on 18 Oct 2026

Hotel Gracery Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Where to stay in Insa-dong

Find the best Insa-dong areas for the activities you enjoy most. Learn more about Insa-dong
Learn more about Insa-dong

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Gangnam-gu

Gangnam-gu is highly notable for its popular shops, and you might want to visit top sights like COEX Convention and Exhibition Center and Starfield COEX Mall. See more of Seoul by jumping on the metro at Cheongdam Station or Gangnam-gu Office Station.

Hongdae

You might take some time to check out the abundant dining options in Hongdae. Spend some time visiting top spots like Gyeongui Line Forest Park, and catch the metro at Hongik University Station or Mangwon Station to see more of the area.

Dongdaemun-gu

You might enjoy the shopping while in Dongdaemun-gu. Gyeongdong Market is a notable sight, and you can get around town at Yongdu Station or Jegi-dong Station to see more of the city.

Jongno-gu

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Bukchon Hanok Village and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.



Insa-dong Travel Guide