Tohoku Travel Guide

Tourist Guide

Photo provided by APPI Resort
Photo provided by APPI Resort
Photo provided by APPI Resort
Photo provided by Appi Kogen Ski Resort
Photo provided by APPI Resort

Beautiful rural countryside, mirror-like lakes, ski resorts, old samurai towns and vibrant festivals await in the northernmost region of Honshu.

Tohoku is Honshu’s northern frontier, a wilderness of primeval landscapes, ancient customs and thrilling adventures. With a Pacific coastline, volcanic mountain ranges, samurai heritage and exquisite seafood, it’s a veritable snapshot of Japan. Thanks to the resilience of Tohoku’s people, the region bounced back successfully after the 2011 earthquake and tsunami.

Remote Aomori is about ichigo-ni (sea urchin and abalone stew), hot springs and volcanic scenery. Carve up on the slopes of Mount Hakkoda and spot lava domes while boating on Lake Towada. Admire the fall colors of Oirase Gorge and hike the Shirakami Sanchi mountains. The elaborate parades of August’s Nebuta Matsuri festival turn the streets of Aomari City into a riot of color.

Mountain ranges and verdant forests provide boundless opportunities for outdoor adventures in Akita prefecture. Visit samurai mansions in Kakunodate and witness the 400-year-old Kamakura Snow Festival in Yokote. Climb to the lookout platform on Mount Hachimantai and drink in the views of Mount Iwate from Hachimantai Hot Springs. Neighboring Iwate is famous for the centuries-old Chūson-ji Temple and Mōtsū-ji Temple, Jodogahama Beach and the coastal Sanriku Fukkō National Park.

Discover more superb skiing on Mount Zao and world-class hiking around Okama Crater Lake, in Yamagata prefecture. Yamadera Temple is an inspiration for haiku poetry while 22 carved Buddhist faces gaze over the Sea of Japan from Mount Chokai. Kick back on the 260 pine-clad islands of Miyagi’s Matsushima Bay. Hop between sushi bars in Shiogama.

Fukushima stretches from the Pacific Ocean and past aquamarine crater lakes, such as Goshikinuma, into cherry blossom-covered mountainsides. Wander the streets of the samurai stronghold Aizuwakamatsu and the Edo-era town of Ouchijuku. Attend horse races and browse the Tsuchiyu artist’s studios in Fukushima City. Watch as Mount Bandai reflects elegantly in Lake Inawashiro and stroll alongside Ice Age flora in Oze National Park.

Get to incredible Tohoku by catching bullet trains from Tokyo and Hokkaido and then get around by bike, foot, skis and themed trains. An authentic Japanese vacation awaits in both the snowy winters and mild summers of Tohoku.

Where to stay in Tohoku

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Downtown Sendai

While you're in Downtown Sendai, take in top sights like Asaichi Morning Market and jump on the metro at Hirose-dori Station to see more of the city.

Downtown Sendai
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Zaoonsen

5/5(1 area review)

If you're spending some time in Zaoonsen, Zao Chuo Ropeway and Zao Sanroku Ropeway are top sights worth seeing.

Zaoonsen
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Aoba Ward

4.5/5(13 area reviews)

Aoba Ward is a destination travellers like for its hot springs, and you might hop aboard the metro at Kotodai-Koen Station or Kita-Yonbancho Station to explore sights like Miyagi Prefectural Office.

Aoba Ward
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Miyagino Ward

4/5(1 area review)

If you're spending some time in Miyagino Ward, Mitsui Outlet Park Sendaiko and Sendai Umino-Mori Aquarium are top sights worth seeing.

Miyagino Ward
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Kokubuncho

While you're in Kokubuncho, take in top sights like Tokyo Electron Hall Miyagi and jump on the metro at Kotodai-Koen Station to see more of the city.

Kokubuncho

Wakabayashi

When in Wakabayashi and the surrounding area, you'll want to check out sights like Sendai Umino-Mori Aquarium or Mitsui Outlet Park Sendaiko and hop on the metro to see more of the city at Kawaramachi Station or Atago-Bashi Station.

Wakabayashi
The OneFive Sendai

The OneFive Sendai

3 out of 5
4-6-28 Tsutsujigaoka, Miyagino-ku, Sendai, Miyagi
Fully refundableReserve now, pay when you stay
The price is Rp573.191 per night from 26 Oct to 27 Oct
Rp573.191
Rp630.510 total
26 Oct - 27 Oct
Stay at this 3-star hotel in Sendai. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the clean rooms in their reviews. Popular ...
8.6/10 Excellent! (522 reviews)
Great location, needs a refresh
"The hotel is an easy walk from the JR station. The lobby has amenities that you can take to your room. The room is quite small and the carpet needs a steam clean. The double bed is small and firm. Only one pillow per person is provided."

Reviewed on 30 Aug 2025

The OneFive Sendai
ReLabo-Medical Spa&Stay-

ReLabo-Medical Spa&Stay-

2.5 out of 5
1-1-5, Aomori, AOMORI
The price is Rp1.982.737 per night from 17 Nov to 18 Nov
Rp1.982.737
Rp2.214.056 total
17 Nov - 18 Nov
Stay at this hotel in Aomori. Enjoy free Wi-Fi, hot springs on-site and breakfast (surcharge). Popular attractions Aomori Port and Auga Fish Market are located ...
9.6/10 Exceptional! (188 reviews)
"Everything was excellent"

Reviewed on 18 Oct 2025

ReLabo-Medical Spa&Stay-
Hotel Metropolitan Sendai East

Hotel Metropolitan Sendai East

4 out of 5
1-1-1 Chuo, Aoba-ku, Sendai, Miyagi-ken
The price is Rp1.702.350 per night from 19 Nov to 20 Nov
Rp1.702.350
Rp2.153.472 total
19 Nov - 20 Nov
Stay at this 4-star hotel in Sendai. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff and the clean rooms ...
9.4/10 Exceptional! (1,010 reviews)
"Not only the room was nice and clean but location was excellent. Shops and transportation are near by."

Reviewed on 18 Oct 2025

Hotel Metropolitan Sendai East
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Bigstone Terrace Suite Tsutsumimachi

Bigstone Terrace Suite Tsutsumimachi

3.5 out of 5
1-chome-9-7 Tsutsumimachi, Aomori, Aomori
Stay at this 3.5-star holiday home in Aomori. Enjoy free Wi-Fi, free parking and in-room deep-soaking baths. Popular attractions Aomori Port and Munakata Shiko ...
Bigstone Terrace Suite Tsutsumimachi
Rakuten STAY x EAGLES

Rakuten STAY x EAGLES

3 out of 5
2-11-6 Miyagino, Sendai, Miyagi
Stay at this 3-star apartment in Sendai. Enjoy free Wi-Fi, private hot tubs and satellite TV channels. Popular attractions Sendai Anpanman Children's Museum ...
8.6/10 Excellent! (3 reviews)
"清潔な客室でした。ペット同伴でしたが快適に過ごせました。"

Reviewed on 28 Sept 2025

Rakuten STAY x EAGLES
private Lodging KASE Gosyogawara

private Lodging KASE Gosyogawara

3 out of 5
86-5 Hibarino, Kanagichokase, Goshogawara, Aomori
Stay at this 3-star holiday home in Goshogawara. Enjoy free Wi-Fi, free parking and slippers. Popular attractions House of Tachi Nebuta and Fujimi Lake Park ...
private Lodging KASE Gosyogawara
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do

Cities near Tohoku