Tohoku Travel Guide

Tourist Guide

A skier on a snowy mountain slope with a clear sky and a snow-covered peak in the background.
A person skiing down a snowy slope with trees in the background.
A person snowboarding down a snowy slope with trees in the background.
A hotel room with two beds, a desk, a chair, a round table, and a lamp.
A person snowboarding down a snowy slope with trees in the background.

Beautiful rural countryside, mirror-like lakes, ski resorts, old samurai towns and vibrant festivals await in the northernmost region of Honshu.

Tohoku is Honshu’s northern frontier, a wilderness of primeval landscapes, ancient customs and thrilling adventures. With a Pacific coastline, volcanic mountain ranges, samurai heritage and exquisite seafood, it’s a veritable snapshot of Japan. Thanks to the resilience of Tohoku’s people, the region bounced back successfully after the 2011 earthquake and tsunami.

Remote Aomori is about ichigo-ni (sea urchin and abalone stew), hot springs and volcanic scenery. Carve up on the slopes of Mount Hakkoda and spot lava domes while boating on Lake Towada. Admire the fall colors of Oirase Gorge and hike the Shirakami Sanchi mountains. The elaborate parades of August’s Nebuta Matsuri festival turn the streets of Aomari City into a riot of color.

Mountain ranges and verdant forests provide boundless opportunities for outdoor adventures in Akita prefecture. Visit samurai mansions in Kakunodate and witness the 400-year-old Kamakura Snow Festival in Yokote. Climb to the lookout platform on Mount Hachimantai and drink in the views of Mount Iwate from Hachimantai Hot Springs. Neighboring Iwate is famous for the centuries-old Chūson-ji Temple and Mōtsū-ji Temple, Jodogahama Beach and the coastal Sanriku Fukkō National Park.

Discover more superb skiing on Mount Zao and world-class hiking around Okama Crater Lake, in Yamagata prefecture. Yamadera Temple is an inspiration for haiku poetry while 22 carved Buddhist faces gaze over the Sea of Japan from Mount Chokai. Kick back on the 260 pine-clad islands of Miyagi’s Matsushima Bay. Hop between sushi bars in Shiogama.

Fukushima stretches from the Pacific Ocean and past aquamarine crater lakes, such as Goshikinuma, into cherry blossom-covered mountainsides. Wander the streets of the samurai stronghold Aizuwakamatsu and the Edo-era town of Ouchijuku. Attend horse races and browse the Tsuchiyu artist’s studios in Fukushima City. Watch as Mount Bandai reflects elegantly in Lake Inawashiro and stroll alongside Ice Age flora in Oze National Park.

Get to incredible Tohoku by catching bullet trains from Tokyo and Hokkaido and then get around by bike, foot, skis and themed trains. An authentic Japanese vacation awaits in both the snowy winters and mild summers of Tohoku.

Richmond Hotel Moriokaekimae

Richmond Hotel Moriokaekimae

3 out of 5
9-17 Morioka Ekimae Dori Morioka Iwate Prefecture
The price is Rp975.599 per night from 30 Sept to 1 Oct
Rp975.599
Rp1.119.018 total
30 Sept - 1 Oct
Stay at this hotel in Morioka. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Popular attractions Morioka Kippushi Water Neighborhood and Kaiunbashi ...
9.4/10 Exceptional! (447 reviews)
"Great location near Morioka Station. Lots of place to eat nearby."

Reviewed on 2 Sept 2026

Richmond Hotel Moriokaekimae
ReLabo-Medical Spa&Stay-

ReLabo-Medical Spa&Stay-

2.5 out of 5
1-1-5 Aomori AOMORI
The price is Rp2.626.470 per night from 18 Sept to 19 Sept
Rp2.626.470
Rp2.923.511 total
18 Sept - 19 Sept
Stay at this hotel in Aomori. Enjoy free Wi-Fi, hot springs on-site and breakfast (surcharge). Popular attractions Auga Fish Market and Nebuta Museum WARASSE ...
ReLabo-Medical Spa&Stay-
APA Hotel TKP Sendai-Ekikita

APA Hotel TKP Sendai-Ekikita

3 out of 5
201-1 Nakakecho, Miyagino-ku Sendai Miyagi
The price is Rp777.654 per night from 23 Sept to 24 Sept
Rp777.654
Rp940.912 total
23 Sept - 24 Sept
Stay at this hotel in Sendai. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff and the clean rooms in their ...
8.8/10 Excellent! (1,024 reviews)
"Very nice and close by the station."

Reviewed on 21 Aug 2026

APA Hotel TKP Sendai-Ekikita
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Rakuten STAY VILLA Nasu

Rakuten STAY VILLA Nasu

4 out of 5
204 Yumoto Nasu Tochigi
Stay at this villa in Nasu. Enjoy free Wi-Fi, free parking and a sauna. Popular attractions Nasu Highland Park and Fujishiro Seiji Museum are located ...
Rakuten STAY VILLA Nasu
private Lodging KASE Gosyogawara

private Lodging KASE Gosyogawara

3 out of 5
86-5 Hibarino, Kanagichokase Goshogawara Aomori
Stay at this holiday home in Goshogawara. Enjoy free Wi-Fi, free parking and slippers. Popular attractions House of Tachi Nebuta and Fujimi Lake Park are located ...
private Lodging KASE Gosyogawara
jiros garden

jiros garden

2 out of 5
ogatutyoukuwahamaazahazaka305 Isinomaki miyagi
Stay at this aparthotel in Isinomaki. Enjoy free Wi-Fi, free parking and daily housekeeping. Popular attractions Minamisanriku-Kinkazan Quasi-National Park and ...
10/10 Exceptional! (1 review)
"such a hidden gem honestly. if you need a break from city noise this is the spot. waking up early with coffee and watching the mist roll over the bay was so relaxing. the bed was ridiculously comfortable and the room layout is super spacious with great woodwork and details. the staff are super warm ..."

Reviewed on 1 Sept 2026

jiros garden
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Tohoku attractions

Things to do

Cities near Tohoku