Tohoku Travel Guide

Tourist Guide

A skier on a snowy mountain slope with a clear sky and a snow-covered peak in the background.
A person skiing down a snowy slope with trees in the background.
A person snowboarding down a snowy slope with trees in the background.
A hotel room with two beds, a desk, a chair, a round table, and a lamp.
A person snowboarding down a snowy slope with trees in the background.

Beautiful rural countryside, mirror-like lakes, ski resorts, old samurai towns and vibrant festivals await in the northernmost region of Honshu.

Tohoku is Honshu’s northern frontier, a wilderness of primeval landscapes, ancient customs and thrilling adventures. With a Pacific coastline, volcanic mountain ranges, samurai heritage and exquisite seafood, it’s a veritable snapshot of Japan. Thanks to the resilience of Tohoku’s people, the region bounced back successfully after the 2011 earthquake and tsunami.

Remote Aomori is about ichigo-ni (sea urchin and abalone stew), hot springs and volcanic scenery. Carve up on the slopes of Mount Hakkoda and spot lava domes while boating on Lake Towada. Admire the fall colors of Oirase Gorge and hike the Shirakami Sanchi mountains. The elaborate parades of August’s Nebuta Matsuri festival turn the streets of Aomari City into a riot of color.

Mountain ranges and verdant forests provide boundless opportunities for outdoor adventures in Akita prefecture. Visit samurai mansions in Kakunodate and witness the 400-year-old Kamakura Snow Festival in Yokote. Climb to the lookout platform on Mount Hachimantai and drink in the views of Mount Iwate from Hachimantai Hot Springs. Neighboring Iwate is famous for the centuries-old Chūson-ji Temple and Mōtsū-ji Temple, Jodogahama Beach and the coastal Sanriku Fukkō National Park.

Discover more superb skiing on Mount Zao and world-class hiking around Okama Crater Lake, in Yamagata prefecture. Yamadera Temple is an inspiration for haiku poetry while 22 carved Buddhist faces gaze over the Sea of Japan from Mount Chokai. Kick back on the 260 pine-clad islands of Miyagi’s Matsushima Bay. Hop between sushi bars in Shiogama.

Fukushima stretches from the Pacific Ocean and past aquamarine crater lakes, such as Goshikinuma, into cherry blossom-covered mountainsides. Wander the streets of the samurai stronghold Aizuwakamatsu and the Edo-era town of Ouchijuku. Attend horse races and browse the Tsuchiyu artist’s studios in Fukushima City. Watch as Mount Bandai reflects elegantly in Lake Inawashiro and stroll alongside Ice Age flora in Oze National Park.

Get to incredible Tohoku by catching bullet trains from Tokyo and Hokkaido and then get around by bike, foot, skis and themed trains. An authentic Japanese vacation awaits in both the snowy winters and mild summers of Tohoku.

ReLabo-Medical Spa&Stay-

ReLabo-Medical Spa&Stay-

2.5 out of 5
1-1-5 Aomori AOMORI
The price is Rp2.404.864 per night from 9 Jul to 10 Jul
Rp2.404.864
Rp2.678.751 total
9 Jul - 10 Jul
Stay at this hotel in Aomori. Enjoy free Wi-Fi, hot springs on-site and breakfast (surcharge). Popular attractions Auga Fish Market and Nebuta Museum WARASSE ...
9.6/10 Exceptional! (341 reviews)
"Loved it! 10/10 want to Relabo again!"

Reviewed on 3 Jul 2026

ReLabo-Medical Spa&Stay-
Richmond Hotel Moriokaekimae

Richmond Hotel Moriokaekimae

3 out of 5
9-17 Morioka Ekimae Dori Morioka Iwate Prefecture
The price is Rp913.403 per night from 5 Jul to 6 Jul
Rp913.403
Rp1.004.699 total
5 Jul - 6 Jul
Stay at this hotel in Morioka. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Popular attractions Morioka Kippushi Water Neighborhood and Kaiunbashi ...
9.4/10 Exceptional! (394 reviews)
"Located right across from the train station, it is within walking distance to major sights and shopping."

Reviewed on 13 Apr 2026

Richmond Hotel Moriokaekimae
Hotel JAL City Aomori

Hotel JAL City Aomori

3.5 out of 5
Yasukata, 2-4-12 Aomori Aomori-ken
The price is Rp855.063 per night from 20 Jul to 21 Jul
Rp855.063
Rp940.569 total
20 Jul - 21 Jul
Stay at this business-friendly hotel in Aomori. Enjoy free Wi-Fi, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff in their ...
8.6/10 Excellent! (1,000 reviews)
"Generally a good and well maintained hotel with helpful staff. The bed has a soft and sagging mattress. The hotel can improve by providing a matress with good support and also pillows with good support."

Reviewed on 27 Jun 2026

Hotel JAL City Aomori
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Things to do

Cities near Tohoku