East Florence Travel Guide
Florence


Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Things to do

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Sheffield: Muscle Shoals Sound Studio Guided Tour

Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence

Renaissance Shoals Resort and Spa
Could not complain about anything but…..no shampoo in the shower. 😀. Honestly our one night stay was great. 9.5 out of 10. Will hopefully be back soon. Staff was great from the young man that checked me in to the ladies behind the bar to the servers in 360.
Reviewed on 8 Feb 2026

Residence Inn Florence Marriott
The room was great!
Reviewed on 29 Nov 2025

Budget Inn & Suites
Clean room and price friendly
Reviewed on 31 Jan 2026

The ColdWater Inn
Everything
Reviewed on 18 Feb 2026

Clarion Inn Sheffield Muscle Shoals
Was a nice place.
Reviewed on 2 Feb 2026

The Stricklin Hotel
Loved the he location. if was conveniently downtown.
Reviewed on 10 Feb 2026
