East Florence Travel Guide

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Blackberry Trail Golf Course

Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.

Blackberry Trail Golf Course

Things to do

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Rp527.040
per adult
100% of travellers recommend
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

Rp411.750
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

Rp411.750
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is Rp4.837.282 per night from 5 Oct to 6 Oct
Rp4.837.282
per night
5 Oct - 6 Oct
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9/10 Wonderful! (737 reviews)
"Great stay!"

Reviewed on 24 Sept 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is Rp2.175.940 per night from 5 Oct to 6 Oct
Rp2.175.940
per night
5 Oct - 6 Oct
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (315 reviews)
"Pool, grill, Laundry. Staff was amazing."

Reviewed on 17 Aug 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard, Florence, AL
Fully refundable
The price is Rp1.101.947 per night from 30 Sept to 1 Oct
Rp1.101.947
per night
30 Sept - 1 Oct
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (131 reviews)
"Really enjoyed it."

Reviewed on 13 Aug 2025

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
The price is Rp1.340.714 per night from 29 Sept to 30 Sept
Rp1.340.714
per night
29 Sept - 30 Sept
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (574 reviews)
Good location
"The hotel.is just outside of Muscle Shoals. It is a cozy hotel. Muscle Shoals is a nice little town with a lot of music history."

Reviewed on 28 Sept 2025

The ColdWater Inn
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
The price is Rp1.138.854 per night from 2 Oct to 3 Oct
Rp1.138.854
per night
2 Oct - 3 Oct
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (931 reviews)
"It was a pleasant stay. Our room was very clean and the staff were helpful with any needs that we had. The manager went above and beyond to help with any issues we had. The cleaning staff were also very friendly. I would recommend this hotel to others staying in the area."

Reviewed on 24 Sept 2025

Days Inn by Wyndham Muscle Shoals Florence
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (752 reviews)
"The property is located in historic downtown Florence, very convenient for a fun night out."

Reviewed on 22 Sept 2025

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The Stricklin Hotel
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East Florence Travel Guide