East Florence Travel Guide

Florence

Popular places to visit

North Alabama Medical Center

If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.

North Alabama Medical Center

Renaissance Tower

Find out about the history of Florence when you take a trip to Renaissance Tower. Stroll along the riverfront or experience the area's live music.

Renaissance Tower

Shoals Conference Center

Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.

Shoals Conference Center

River Heritage Park

After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.

River Heritage Park

University of North Alabama

Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.

University of North Alabama

Regency Square Mall

You can enjoy retail therapy at Regency Square Mall during your trip to Florence. Stroll along the riverfront or experience the area's live music.

Regency Square Mall

Things to do

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Alabama: Florence/Muscle Shoals Multi-Attraction Pass

Rp530.720
per adult
100% of travellers recommend
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sheffield: Muscle Shoals Sound Studio Guided Tour

Sheffield: Muscle Shoals Sound Studio Guided Tour

Rp414.625
per adult
Sheffield: Muscle Shoals Sound Studio Guided Tour
Sound Stuido

Muscle Shoals Sound Studio Tour in Sheffield Alabama

Rp414.625
per adult
80% of travellers recommend
Muscle Shoals Sound Studio Tour in Sheffield Alabama
See all activities in Florence

Top hotels in East Florence

Renaissance Shoals Resort and Spa

Renaissance Shoals Resort and Spa

3.5 out of 5
10 Hightower Place, Florence, AL
The price is Rp4.165.272 per night from 20 Nov to 21 Nov
Rp4.165.272
Rp4.790.063 total
20 Nov - 21 Nov
includes taxes & fees
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. ...
9.2/10 Wonderful! (744 reviews)
Great stay

Reviewed on 12 Nov 2025

Renaissance Shoals Resort and Spa
Residence Inn Florence Marriott

Residence Inn Florence Marriott

3 out of 5
1000 Sweetwater Ave, Florence, AL
The price is Rp2.091.000 per night from 7 Dec to 8 Dec
Rp2.091.000
Rp2.404.650 total
7 Dec - 8 Dec
includes taxes & fees
Stay at this 3-star business-friendly hotel in Florence. Enjoy free breakfast, free Wi-Fi and free parking. Popular attractions Regency Square Mall and Children's ...
9/10 Wonderful! (321 reviews)
The atmosphere was great. The rooms fantastic and the staff wonderful and attentive to our needs. Will definitely stay again.

Reviewed on 26 Oct 2025

Residence Inn Florence Marriott
Budget Inn & Suites

Budget Inn & Suites

2.5 out of 5
1238 Florence Boulevard, Florence, AL
The price is Rp1.100.564 per night from 22 Nov to 23 Nov
Rp1.100.564
Rp1.221.626 total
22 Nov - 23 Nov
includes taxes & fees
Stay at this hotel in Florence. Enjoy free Wi-Fi, free parking and a 24-hour front desk. Our guests praise the helpful staff in their reviews. Popular attractions ...
7.4/10 Good! (141 reviews)
Always friendly and helpful and kind. Quiet and clean

Reviewed on 4 Nov 2025

Budget Inn & Suites
The ColdWater Inn

The ColdWater Inn

3.5 out of 5
712 Hwy 72 W, Tuscumbia, AL
The price is Rp1.430.244 per night from 16 Nov to 17 Nov
Rp1.430.244
Rp1.587.571 total
16 Nov - 17 Nov
includes taxes & fees
Stay at this 3.5-star business-friendly hotel in Tuscumbia. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (614 reviews)
Very clean and spacious room. The staff was very friendly. Good amenities. Lots of parking. Nice breakfast buffet that the staff kept stocked and clean.

Reviewed on 6 Nov 2025

The ColdWater Inn
The Stricklin Hotel

The Stricklin Hotel

3.5 out of 5
317 N Court St, Florence, AL
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free Wi-Fi, free parking and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (781 reviews)
Clean room, great location and the best breakfast spot, BBB

Reviewed on 9 Nov 2025

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The Stricklin Hotel
Days Inn by Wyndham Muscle Shoals Florence

Days Inn by Wyndham Muscle Shoals Florence

2 out of 5
2701 Woodward Ave, Muscle Shoals, AL
Fully refundableReserve now, pay when you stay
The price is Rp1.109.340 per night from 30 Nov to 1 Dec
Rp1.109.340
Rp1.231.367 total
30 Nov - 1 Dec
includes taxes & fees
Stay at this hotel in Muscle Shoals. Enjoy free breakfast, free Wi-Fi and free parking. Our guests praise the breakfast and the helpful staff in their reviews. ...
8.4/10 Very Good! (964 reviews)
The room was perfect but our experience with the night manager was exceptional. She was so helpful and kind. I'm sorry, I didn't catch her name. Please let her know how much we appreciate her.

Reviewed on 7 Nov 2025

Days Inn by Wyndham Muscle Shoals Florence
See all 194 properties in East Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

East Florence Travel Guide