East Florence Travel Guide
Florence
Visit East Florence
Popular places to visit
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
McFarland Park
After visiting McFarland Park, make a plan to see the other sights and activities in Florence. While in this family-friendly area, you can savour the top-notch restaurants.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Things to do
Sheffield: Muscle Shoals Sound Studio Guided Tour
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence
Renaissance Shoals Resort & Spa
"Everyone and everything was great.However for the money we paid ,I think breakfast should be supplied.Less luxurious hotels offer a buffet breakfast in with the costs.Over $300-$400 for one night should qualify for built in breakfast."
Reviewed on 23 May 2026
Residence Inn Florence Marriott
"Clean. Easy access"
Reviewed on 24 May 2026
Budget Inn & Suites
"Was really clean nice room. The staff was friendly. For older mom n pop hotel was cozy place to stay the night. Thank you"
Reviewed on 8 May 2026
Days Inn by Wyndham Muscle Shoals Florence
"Nice place"
Reviewed on 24 May 2026
Comfort Suites Florence Shoals Area
"Very convenient to every thing"
Reviewed on 24 May 2026
The Stricklin Hotel
"The value is in the prime location, but not the room. We paid far too much for a windowless room with stained carpet, no lamp on far bedside table, noisy environment (music from bars, clear conversations from other rooms, footsteps and furniture being moved overhead at 2:30am) and worst of all, variable ..."
Reviewed on 15 May 2026
