East Florence Travel Guide
Florence
Visit East Florence
Popular places to visit
North Alabama Medical Center
If North Alabama Medical Center is what brings you to town, hopefully you'll have a chance to explore more of Florence.
Shoals Conference Center
Shoals Conference Center is just one of the places to see in Florence, so why not enjoy the other things to explore during your travels? Stroll along the riverfront or experience the area's live music.
River Heritage Park
After visiting River Heritage Park, make a plan to see the other sights and activities in Florence. Stroll along the riverfront or experience the area's live music.
University of North Alabama
Enjoy the student vibe when you visit University of North Alabama during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Blackberry Trail Golf Course
Enjoy a round of golf in Florence at Blackberry Trail Golf Course. Stroll along the riverfront or experience the area's live music.
Shoals Community Theater
You can make plans for a show at Shoals Community Theater during your trip to Florence. Stroll along the riverfront or experience the area's live music.
Things to do
Alabama: Florence/Muscle Shoals Multi-Attraction Pass
Sheffield: Muscle Shoals Sound Studio Guided Tour
Muscle Shoals Sound Studio Tour in Sheffield Alabama
Top hotels in East Florence
Renaissance Shoals Resort and Spa
Price was way to high for a hotel in small town Alabama.
Reviewed on 22 Feb 2026
Residence Inn Florence Marriott
I am expect someone to contact me from the expedia regarding a horrible visit that we had a residence Inn. We paid for seven days and only stayed there three that touch those wrong. There were rats and gasoline smell for days due to an outside event on their parking lot. I expect somebody respond ...
Reviewed on 28 Jan 2026
Budget Inn & Suites
We checked in & got keys. Upon opening the door to the room it stunk like cigarettes & was extremely run down. I won ’t go into detail other than run down. Staff was friendly & did not make a big deal when I checked out. I did have to come back the next morning to “check out” and They did give me ...
Reviewed on 17 Feb 2026
The ColdWater Inn
The hotel is under a complete renovation. It’s not ready to be occupied.
Reviewed on 24 Feb 2026
The Stricklin Hotel
Steph was great. Rooms were clean. The only problem was how thin the walls were. Heard everything going on in the neighbor's room.
Reviewed on 23 Feb 2026
Days Inn by Wyndham Muscle Shoals Florence
Room was clean and staff was helpful!
Reviewed on 19 Feb 2026
