Strategic location, walking distance (10mins) to the beach and surrounded by street food.. We can easily get our late supper every night during our stay.. We are not really satisfied with room, we booked a regis room and that std rooms are all facing the streets, very noisy since "Jl raya kuta" is pretty busy street.. Very recommended to choose the rooms with balcony.. Last, the buffet breakfast failed my tastebud! My opinion, it's very "Singaporean", tasteless and oily.. Many singaporeans and malaysians stay there, so I can conclude, the service and staff are awesome, otherwise, the hotel won't survive their complaints ;) I enjoyed coz my wife is Singaporean.