Hotel Firmdale di London

"This is a wonderful and hip hotel in a great part of Soho. The room was beautiful, the staff was very attentive. The location was amazing. The only thing I can say that's somewhat negative is that we missed having coffee and tea in the room. Most hotels will have these amenities but they were not available in the room."

"A beautiful property in the heart of SoHo yet incredibly quiet. The staff were always helpful, breakfast divine and the Kit Kemp decor out of this world. Highly recommended!"

"I can't see how anyone can say anything negatively or indifferent about this hotel. I am a very picky traveler and appreciate great service and from the moment I checked in to the hotel, everything and everyone was spot on. The hotel is immaculate. The service was better than at any hotel I have experienced. I highly recommend this gem of a hotel. Look forward to staying again and thanks again to Ben who made my stay feel like I never left home. I appreciate you all!"

"Great"

"Oasis I. The middle of London. Excellent ac during the heatwave."

"Great location and excellent staff"

"Great location. Capable, friendly staff."

"Perfect location especially if you like to walk to great restaurants off Baker St. The staff is extremely helpful and the rooms have the most comfortable beds. My only disappointment is they are fully booked when we come back to London later this month. This is an amazing hotel!"