West End Travel Guide

London

West End showing heritage architecture, street scenes and night scenes
West End
Covent Garden
Covent Garden which includes street scenes and a city as well as a couple
West End which includes city views, shopping and street scenes

Explore one of Europe’s busiest shopping strips, sing along at a musical show, or simply watch the world go by.

Once a haven for the London’s privileged elite, today West End is London’s cultural and retail epicentre, attracting visitors from all over the world. The area is packed with some of the city’s most notable streets, squares and parks.

The West End broadly refers to the shopping district around Oxford, Regent and Bond streets, the entertainment districts of Leicester Square and Covent Garden, and Westminster. Notable West End locales include Trafalgar Square, Piccadilly Circus, Soho, Carnaby Street and Hyde Park. These areas are all conveniently connected by the London Underground.

Step from the escalator at Oxford Circus Underground station and into the swarm of busy Londoners and tourists. Explore the franchise flagship stores and designer boutiques of Oxford Street, one of the busiest in Europe. Check out British retail institutions, such as Selfridges & Co. and Marks & Spencer. Rediscover your inner child amid the magical displays at a number of toys geared toward young ones.

Once you’ve explored Oxford Street, retire to one of the West End’s quieter and quirkier shopping precincts, such as Market Place, St. Christopher’s Place or Newburgh Quarter.

There’s plenty to do if the weather is grey. Check out the portraits of British heroes and icons throughout history in the National Portrait Gallery, one of thirty museums and galleries in the area.

At night, the West End lights up as theatre-goers pour from the Underground and friendly chatter spills from traditional pubs, restaurants and bars. With 50 live theatre venues in the West End alone, there’s no excuse for leaving London without seeing at least one show. Pick up a free local paper or theatre guide to help you choose from the myriad of musicals, comedies and Shakespearean classics on offer. Or, simply grab a ticket to Agatha Christie’s The Mousetrap, the longest running show in the world. For some behind-the-scenes drama and scandal, join the History of Theatreland Walking Tour.

The West End is located to the west of Charing Cross. The Underground stops in various spots in and around the area, as do city buses.


Popular places to visit

Things to do


Top hotels in West End

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street, London, England
The price is Rp1.883.979 per night from 2 Nov to 3 Nov
Rp1.883.979
Rp2.260.775 total
2 Nov - 3 Nov
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their ...
7.4/10 Good! (5,242 reviews)
"The bed pods were really great. We could sleep well without bothering each other with lights or sounds. It's quite small, but that's what you get staying in a city. Would still recommend staying again. It's a nice central location to many places and public transport."

Reviewed on 9 Oct 2025

Zedwell Piccadilly Circus
The Z Hotel Holborn

The Z Hotel Holborn

3 out of 5
75 Kingsway, London, England
The price is Rp1.180.599 per night from 12 Oct to 13 Oct
Rp1.180.599
Rp1.638.006 total
12 Oct - 13 Oct
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions The British Museum and Russell Square ...
8.4/10 Very Good! (436 reviews)
"Rooms are small, but that is how they are advertised"

Reviewed on 8 Oct 2025

The Z Hotel Holborn
Radisson Blu Hotel, London Euston Square

Radisson Blu Hotel, London Euston Square

4 out of 5
130 Tottenham Court Road, London, England
The price is Rp2.372.418 per night from 2 Nov to 3 Nov
Rp2.372.418
Rp2.846.902 total
2 Nov - 3 Nov
includes taxes & fees
Stay at this 4-star eco-certified hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the ...
8.2/10 Very Good! (2,045 reviews)
"Very small room, but it did the job! Hotel was very clean and ideally situated for Euston station."

Reviewed on 8 Oct 2025

Radisson Blu Hotel, London Euston Square
The Z Hotel Trafalgar

The Z Hotel Trafalgar

3 out of 5
53-59 Chandos Place, London, England
The price is Rp1.681.962 per night from 2 Nov to 3 Nov
Rp1.681.962
Rp2.238.702 total
2 Nov - 3 Nov
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions Trafalgar Square and Leicester Square ...
8.8/10 Excellent! (234 reviews)
"Great location. Small rooms."

Reviewed on 4 Oct 2025

The Z Hotel Trafalgar
The Z Hotel Strand

The Z Hotel Strand

3 out of 5
Heathcock Court, 415 Strand, London, England
The price is Rp1.450.554 per night from 19 Oct to 20 Oct
Rp1.450.554
Rp1.961.012 total
19 Oct - 20 Oct
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions Trafalgar Square and Leicester Square ...
8.6/10 Excellent! (264 reviews)
"Ideal hotel for busy stay in London where all you need is somewhere to sleep. Rooms are clean, tidy and comfortable and the hotel location is perfect"

Reviewed on 5 Oct 2025

The Z Hotel Strand
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square, London, England
The price is Rp7.271.499 per night from 9 Nov to 10 Nov
Rp7.271.499
Rp8.725.799 total
9 Nov - 10 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular ...
8.8/10 Excellent! (375 reviews)
"Nice clean hotel"

Reviewed on 17 Sept 2025

Nobu London Portman Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Pollock\'s Toy Museum featuring street scenes as well as an individual male

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Default Image

Marylebone

4/5(36 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury showing street scenes and heritage architecture

Bloomsbury

4/5(1,172 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Russell Square, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch showing heritage architecture

St James

St James is popular for its abundant dining options, and if you're looking for more to see and do, you might think about a trip to Piccadilly Circus or St. James's Square.

St James


West End Travel Guide